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Social Media and the Case for Marketing Optimism

Marketing Insider Group

But now, we are seeing a whole new class of converts. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. And direct marketers are feeling compelled to jump into the fray.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

But now, we are seeing a whole new class of converts. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. And direct marketers are feeling compelled to jump into the fray.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.