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Facebook monitoring made easy: A guide for social marketers

Sprout Social

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 100
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X Factor: Should Your Brand Be on Twitter in 2024?

Marketing Insider Group

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding 129
Insiders

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. Say you have a product ready to launch and need to find influencers to generate buzz.

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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Large ecommerce brands managing complex data and multiple customer touchpoints. Sprout Social’s audience segmentation is built into its social listening tools, allowing you to identify key audience groups based on interactions, hashtags, and sentiment. Social media marketers who want to go beyond basic engagement metrics.

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Our 10 Favorite Marketing Podcasts for 2025

Use Insider

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Need help managing your PMax campaigns?