Rock Content

FEBRUARY 12, 2024

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

Key Performance Indicator 77

Key Performance Indicator eBook Market Research Shoppers 77

Martech

MARCH 15, 2022

So, I have been fortunate enough to work with some of the biggest brand managers out there. In total, I have $25 billion in media spending behind my life’s work, so I want to share what I’ve learned from my “traditional” days of branding as well as now in the current age of branding. Target market research.

Branding 140

Branding Transform Customer Acquisition Customer 140

Sprout Social

DECEMBER 5, 2023

This online reputation management software works great with Google Reviews and is a handy tool for enhancing customer service. However, it doesn’t help with social media management or social listening. Birdeye This AI-powered platform helps brands manage their online reputation effortlessly and build great customer relationships.

Management 99

Management Analytics User-Generated Branding 99

Scoop.it!

JUNE 23, 2022

Content strategists have many roles, including: Defining business goals Researching target audiences Mapping the user journey Designing content, including messaging and branding Managing content workflows, roles, and tools Developing content guidelines and best practices Tracking and analyzing content marketing KPIs.

Whitepaper 94

Whitepaper Market Research Brand Management Content Marketing 94

Rock Content

APRIL 18, 2023

Many brand managers and digital marketers are concerned that the task will be over their heads, but the good news is that it’s easier than it sounds. Do plenty of market research You can’t connect with and sell to markets you know nothing about, so it’s essential to do your homework on the target regions.

Logistics 75

Logistics Global Marketing SEO Brand Management 75

Sprout Social

JUNE 20, 2023

Either way, doing so starts with defining your brand voice and values. This plus market research and competitive analysis can uncover how to position yourself. Looking for more insight into brand management? Read more about five ways to bring your brand persona to life on social media.

Branding 93

Branding B2C Promotion Thought Leadership 93

Exposure Ninja

AUGUST 21, 2023

Other Useful Certifications Being a good marketer isn’t just about understanding marketing. You may want to focus on project management or leadership and get certified in those areas.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Rock Content

APRIL 22, 2023

Adding sponsored content to a digital marketing strategy carries many benefits for a brand manager or business owner. Improved reach It enables brands to leverage the established following of an influencer or publisher to reach new demographics. What Are the Benefits of Sponsored Content? Here’s a closer look at how.

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? But don’t overcomplicate things.

Whitepaper 101

Whitepaper Pharmaceutical Marketing Marketers 101

Hubspot Marketing

JANUARY 7, 2024

consumers from Salsify , 46% of shoppers will pay more for a brand they trust. This consumer behavior has paved the way for roles in brand management and public relations. Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. According to a 2022 survey of U.S.

Copywriting 97

Copywriting CMO PR Social Media Marketing 97

Hubspot Marketing

JUNE 6, 2023

An experiential marketer's role is similar to a brand ambassador, event planner, or brand manager, and typically involves the following duties: Brainstorm innovative experiential marketing campaigns to increase brand awareness, interact with the public, and create positive brand perception Perform market research to understand what types of experiential (..)

User-Generated 144

User-Generated Marketing Marketers Branding 144