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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Blogs help deliver information from the company to the consumer. Your statistics back up my thinking!

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Rebranding for success: merging Com Hem and Tele2

Bannerflow

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. What were the challenges when rebranding Com Hem to Tele2?

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Balancing generalists and specialists: An essential strategy for marketing success

Martech

While specialization is foundational in marketing, its domains have expanded significantly, Alex Beal, CMO at Wipro FullStride Cloud, observes. With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising.

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The Secret To B2B Social Media?

Marketing Insider Group

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. The bottom line: the question is no longer “Should we?” but rather “How?” we begin to align our organization around the new/old social world.

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding 111
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Social Media and The Brand

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Trackbacks & Pingbacks The 4 Cs of Social Media, de Michael Brenner | Tourism Revolution - Blog de turismo, socialmedia, marketing, estrategia y transformaciĂłn.