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A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. As I am writing this post, I’m attending the global thoughtleadership conference SXSW. In the current marketing environment, this might be a hotter topic than AI.
I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes. What today's newmarketing technology tools enable you to do is truly awesome and they bring a level of capability never before seen in the B2B space.
The top 50 brands in the world achieved an average Difference Score of 139, while the next 50 scored an average of 96. To be fair, the importance of differentiation is not a new idea. It is arguably the basis upon which modern brandmanagement was founded. Don’t fear extending your brand into newmarkets and industries.
More blog posts by Banafshe Salehi Georgiana Laudi It’s not easy, marketing to marketers, and she likes it that way. As the former VP Marketing at Unbounce , Georgiana is serious about awesome marketing. Displaying thoughtleadership Be the expert everyone looks up to.
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