We’re all chasing “a-ha moments” in data and artificial intelligence (AI). Still have burning questions about how to make those moments happen for your organization? We’re bringing together the best minds in the business at Salesforce Connections 2024 — May 22-23 in Chicago and online on Salesforce+.
The two-day event will help you uncover the answers you need to make an impact, be more productive, and create lasting customer connections.
You’ll learn with hundreds of sessions, connect with thousands of peers and experts, and have fun creating countless unforgettable memories. Here’s a cheat sheet of Salesforce Connections sessions and activities you won’t want to miss.
Get ready for Salesforce Connections
- Learn: Dive into 270+ sessions, keynotes, and workshops
- Connect: Chat with your industry peers and product experts
- Have fun: Create shareable moments
- All the details about Salesforce Connections 2024
Learn: Dive into 270+ sessions, keynotes, and workshops
With big keynotes, expert-led sessions, breakouts, and hands-on workshops, your agenda can help you build AI strategy for success. We know there’s a lot to choose from, so here’s a few to jumpstart your journey:
- Marketing Keynote: Redefining Relationship Marketing in the AI Era | May 22, 2 p.m. CDT
The most valuable marketing today spans the entire customer relationship, from awareness to advocacy. Learn proven marketing strategies that’ll help you make the most of your trusted customer data and AI.
- Data + AI + CRM + Trust: Kickstart Your Data Transformation | May 22, 12 p.m. CDT
Data Cloud unlocks all your trapped data to build a 360-degree view of the customer that your teams can use to make smarter decisions, power automation, and build trusted AI. Learn how it can transform your business and improve all your customer relationships.
- Drive Marketing and Sales Alignment with Connected Data | May 22, 3:30 p.m. CDT, May 23, 1 p.m. CDT
When marketing and sales are aligned, you can close deals faster and improve the customer experience. Learn how creating a single view of the customer can increase sales and move deals down the pipeline.
- Unlock B2B Marketing Innovation with Data and AI | May 22, 3:30 p.m. CDT
Learn how Account Engagement and Data Cloud can help B2B marketers unlock data outside of the CRM for more personalized journeys. Plus, learn how data and AI are accelerating B2B marketing innovation.
- How to Elevate your B2B Marketing with Data and AI | May 22, 3 p.m. CDT, May 23, 2 p.m. CDT
Hear how Einstein functionality in Account Engagement helps marketers save time and scale customer engagement. Plus, learn how to prepare your data and marketing team to realize the full value of AI.
Check out the full list of sessions and activities or the Marketing Trall Map to plan your two perfect days at Salesforce Connections.
Connect: Chat with your industry peers and product experts
Join us for networking events and other opportunities with more than 5,000 peers to solve problems and swap ideas.
Stop by our Marketing Lodge, your home away from home for marketers at Salesforce Connections. You’ll find a lounge area to network or recharge, workshops to learn from Marketing Cloud product experts, roundtable sessions to share thoughts and best practices around specific marketing topics, and an opportunity to book 1:1 appointments with product managers and solution engineers.
Do you have questions specific to your job you need answered, like how to reach more customers faster with AI, or how to make the most of your customer data? Check out our Marketing Cloud Campground to chat with experts as they guide you step-by-step through demos most relevant to your needs.
Have fun: Create shareable moments
What’s a Connections event without a little whimsy? Tag us in your pictures with Astro, Einstein, or any other Salesforce friends. Listen in as award-winning comedian, writer, actress, director, and bestselling author Ali Wong discusses inclusion and empowerment in the workplace, plus lessons from a critically-acclaimed career.
And you definitely don’t want to miss the Connections Celebration on Wednesday, May 22 at 5 p.m. CDT. Food, music, and fun to close a jam-packed first day.
All the details about Salesforce Connections 2024
Want to learn more about Salesforce Connections and all of the exciting happenings? Still have questions about registration, accommodations, or how to stream from home? We have your answers in this FAQ.
Stream Connections online
Can’t join us in Chicago? Tune in to our Connections broadcast May 22-23, starting at 9:50 a.m. CDT on Salesforce+.
