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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. Today, more than five million brands are active on WhatsApp Business. That’s a large market, ripe for engagement. The benefits of using WhatsApp for business.

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The email deluge: Wednesday’s Daily Brief

Martech

Email is an important channel for every marketing team, but make sure the audience is really into what you’re sending. It might be a smaller list of core enthusiasts, but it will be more fulfilling in the long run for customer and brand. Using marketing technology requires great (human) minds.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Here are some examples of brands that nail selling without forcing it and what you can learn from them. If a reputable brand like Home Depot uses Freehand, it surely offers value. The email finishes with a simple call-to-action that drives traffic to a simple form, with additional social proof from a top brand for good measure.

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The Top 5 Benefits of Combining Email Marketing with SMS

Campaign Monitor

Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. That means setting up a bulk SMS system that integrates with other marketing efforts.

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16 Ways Businesses are Using Automation

Many Chat

So we figured, why not show you some cool ways brands use automation right now? Muan is a Chat Marketing agency based out of Cancun, Mexico. It runs advertising campaigns for global brands across many industries, including real estate, eCommerce, coaching, and insurance. Hassle-free.