SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Brainstorm unique post ideas to highlight our brands milestones and achievements.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 109

Gen Z Copywriting Real Estate Marketers 109

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Instead, focus on public-facing content that showcases your brand voice and industry expertise. Brand guidelines.

Transform 129

Transform Analytics User-Generated Education 129

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. Now, it’s time to promote your content across various platforms.

SEO 122

SEO Law User-Generated Analytics 122

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 104

Gen Z Copywriting Real Estate Marketers 104

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Image Source: Litmus Maintain Brand Consistency Keep your brand’s look and feel consistent with AI tools that follow your style guide. Need something specific?

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. Let AI find that nugget for you, then use it in social promotion.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. To prove novelty : you can make your offer exclusive : only available through a single source — your company, your brand. Safety is a fundamental human need.

Copywriting 119

Copywriting Marketers Marketing Food 119

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility.

SEO 134

SEO Gen Z Finance User-Generated 134

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. B2C brands know that they’re often selling a one-time purchase product.

B2C 130

B2C Millennials Customer Journey User-Generated 130

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available. When you repurpose content for social media, you double down on key brand messaging.

Whitepaper 118

Whitepaper User-Generated Thought Leadership Copywriting 118

Neil Patel

JUNE 25, 2025

Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. That said, banner ads are good at raising brand awareness.

User-Generated 98

User-Generated Advertising Advertisers Direct Mail 98

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Clear copywriting and editing skills. Create shareable content appropriate for specific networks to spread both our brand and our content.

Management 110

Management Inbound Marketing Marketers Marketing 110

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. in the public eye) or a well-known brand. Do you want to: Build brand awareness?

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In social media advertising, you create and run ads from your brand account.  Let’s say you aim to increase brand awareness via social media ads.

Advertising 104

Advertising Advertisers Gen Z Social Media Marketing 104

Buffer Marketing

JULY 10, 2025

Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service.

User-Generated 95

User-Generated Marketers Marketing Analytics 95

Hubspot Marketing

MAY 13, 2025

Ill take you through mistakes to avoid while advertising on Reddit so you can show up authentically and make the most of your brand presence on Reddit. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 76

Copywriting Marketers Marketing User-Generated 76

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Claude can assist with tasks like AI copywriting and content generation, too. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 117

Transform User-Generated Manufacturing eCommerce 117

Martech

JULY 16, 2025

So, please, use my process and copywriting framework. Dig deeper: How the event-first approach to marketing can maximize research ROI The offer The offer is the most important and underrated part of your webinar promotion. If there’s one mistake I’ve seen webinar promotions make, it’s not digging into the pain or the aspiration enough.

Manufacturing 73

Manufacturing Copywriting Promotion Event Marketing 73

SocialPilot

JULY 10, 2025

And that’s no way to build a brand. Creating Content Pillars: Organize your content into categories that support your brand’s mission (e.g., We’ve put together a set of free post templates you can customize for your own brand. Step 3: Copywriting Crafting the copy that will accompany your visuals. Need a jumpstart?

Copywriting 59

Copywriting User-Generated Analytics Promotion 59

Animalz blog

JULY 16, 2024

Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57

PR Copywriting B2C Place 57

Hubspot Marketing

APRIL 22, 2025

Brands have a small window of opportunity to show their value in your inbox. So, how can brands follow the latter path? I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way.

Email Marketing 67

Email Marketing Copywriting Marketers Marketing 67

Hubspot Marketing

DECEMBER 2, 2024

Personalizing discounts or promotions to help close deals. Khan says, “The biggest mistake most brands make is implementing too many AI tools at once, which leads to disorganization and inefficiency.” Addressing buyer objections and providing quick answers to final questions. Pro tip: Choose the right tools for the job.

Customer Journey 135

Customer Journey Copywriting Marketers Marketing 135

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Get started with a free 14-day trial today.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing 115

Social Media Marketing Transform Marketers Marketing 115

Orbit Media Studios

APRIL 30, 2025

Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Brands dont actually want marketing, they want demand and leads. Big visionary ideas still win for brands. Your employer?

Transform 105

Transform User-Generated CMO Copywriting 105

Hubspot Marketing

NOVEMBER 29, 2024

Through talking with Oakley, I learned that a product marketing manager, or a PMM for brevity, is a specialized marketer who takes ownership of a product’s positioning, messaging, and branding. Bringing awareness to your product through content such as social media, copywriting, and blogs.

Product Marketing 107

Product Marketing Product Management Marketers 107

SocialPilot

MAY 27, 2025

Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

AWeber

MAY 21, 2025

And when your lead magnet matches your audiences needs or solves a specific problem, you build trust and position your brand as an authority. For example, a fitness brand might offer a 7-Day Meal Prep Cheat Sheet. A freelance copywriter could provide 5 Email Swipe Files for Growing Newsletter Engagement.

eBook 57

eBook Copywriting Entertainment eCommerce 57

Buffer Marketing

JANUARY 30, 2025

Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Refresh your bio Your profile picture should be high-quality, on-brand, and consistent across platforms. This checklist is your blueprint for momentum in 2025.

User-Generated 107

User-Generated Education Analytics Thought Leadership 107

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! No matter what, keep it short and sweet.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) This is where your conversion copywriting skills come in. With it, you can provide up to 10 images and videos for the system to choose from, but this format is currently only available for sales or app promotion ad objectives. It makes someone want to click. More on that here.

Real Estate 113

Real Estate Logistics Energy Retail 113

Hubspot Marketing

AUGUST 6, 2024

Yet, all of these new tasks involved persuasive copywriting, something I knew nothing about. I learned how psychology could reveal the secret to persuasive copywriting. Over a decade, I’ve discovered dozens of copywriting tips that work. Copywriting Insights I Wish I Had From Day One 1. There’s a concrete takeaway here.

Copywriting 143

Copywriting Law Food Promotion 143

Buffer Marketing

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. Your followers also watch Instagram Reels and TikTok videos, and your goal is to build deeper brand awareness.

Video Marketing 78

Video Marketing Social Media Marketing Marketers Marketing 78

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Top Benefits of LinkedIn Carousels for Your Brand Many brands and personal influencers swear by LinkedIn carousels.

Thought Leadership 45

Thought Leadership Transform Industry Insights User-Generated 45