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Customer experience and brand: 2025 predictions

Martech

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. CX alignment to build trust and brand recognition Customer experience means engagement. To do this, brands will need to appoint a CX leader to define that CX North Star and evangelize across the organization.

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How smarter measurement can fix marketing’s performance trap

Martech

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

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Why full-funnel marketing is key to profitability

Martech

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? The thing is, most successful brands don’t choose one over the other.

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Supercharge Email & Ad Remarketing Reach with Customers.ai Shopify App

Customers.ai

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Get Started Today! Ready to see the Customers.ai

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Measuring marketing incrementality: Best of the MarTechBot

Martech

Dig deeper: How brands are handling the lack of transparency in major ad platforms Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups. This helps isolate the impact of the campaign.