Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 110

Branding Copywriting Energy Place 110

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The marketing lesson here: Don’t discard your brand’s history in the rush to modernize.

Transform 118

Transform Energy PR Customer loyalty 118

Sprout Social

JULY 15, 2025

For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Her channel is packed with luxe makeup tutorials, product reviews and lifestyle content with a signature dose of charm and honesty.

Branding 87

Branding Food Influencer Marketing Fashion 87

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. She quickly rose to internet fame through TikTok, inspiring millions with her energy and creativity. Protecting your brand’s reputation is critical.

Branding 87

Branding Fashion Food Gen Z 87

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 111

Product Marketing Marketers Entertainment 111

Sprout Social

JULY 9, 2025

Others have trusting audiences but don’t fit your brand’s ethos. Keep reading and get to know 30 of the top fitness influencers in Australia—and how to choose the right one for your brand. Based in Adelaide, she’s earned a massive and loyal following, making her an ideal partner for brands targeting a broad and engaged audience.

Branding 99

Branding Transform Health Millennials 99

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 140

Customer Global Marketing Customer Journey Energy 140

Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Your brand’s voice, tone and personality matter more than ever.

Whitepaper 117

Whitepaper Thought Leadership B2C Marketing Automation Platform 117

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. Tease the products with close-ups or unboxings. Dont worry.

Branding 83

Branding Transform Finance User-Generated 83

Buffer Marketing

JANUARY 7, 2025

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. Then, it helps you craft posts about that content in your brand voice. The cool thing is you get a lot of control.

Price 123

Price Thought Leadership Transform User-Generated 123

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 115

Food Energy Place Health 115

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Want to increase productivity?

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. With Sprout, you can filter search results based on brand affinity.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business.

User-Generated 115

User-Generated Energy SEO Place 115

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Essentially, it humanizes your brand. The same is true for companies.

Fashion 107

Fashion Energy Price Product 107

Jeff Bullas

MAY 22, 2025

That means building your brand just got easier. Sustainable AI Sustainable AI focuses on reducing the environmental impact of AI models through energy-efficient algorithms and infrastructure. AI is not an oracle or a deity but it can be a great tool to expand our productivity when used as an assistant and not as a replacement.

Transform 130

Transform Health Energy Education 130

Hubspot Marketing

APRIL 4, 2025

Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools. When people see AI as just a fun novelty, theyre unlikely to invest their time and energy into implementation.

Transform 119

Transform Education Energy Communications 119

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO 121

SEO Law User-Generated Analytics 121

Buffer Marketing

AUGUST 6, 2024

  According to a survey from Edelman and LinkedIn , 64 percent of B2B decision makers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets. What life events or experiences sparked this idea?

Thought Leadership 118

Thought Leadership Transform PR Energy 118

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. AI could then email back and forth to refine the requirements and continually update marketing materials and product designs based on buyer feedback, Suleyman writes. Its effort.

Manufacturing 107

Manufacturing Energy CRM Marketing 107

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 92

Transform Fashion Gen Z Food 92

Martech

DECEMBER 30, 2024

Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality. AI will also be used to analyze scenarios and help make decisions.

Transform 113

Transform CMO Retail CRM 113

AWeber

MAY 15, 2025

The best part: you dont need a product, an existing audience, or tech skills to get started. In simple terms, its a way to earn a commission by promoting another companys or persons products. You share a unique linkvia your website, emails, videos, or social media postsso your audience can buy products or sign up for services.

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content.

Energy 124

Energy Management Analytics Communications 124

Litmus

OCTOBER 29, 2024

This highlight videos sums up the energy and enthusiasm of the day perfectly. Foundations of Online Marketing Success: Review-Plan-Execute Dave Charest guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketing strategy.

Copywriting 88

Copywriting B2C Energy Price 88

Buffer Marketing

JULY 10, 2025

Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service.

User-Generated 100

User-Generated Marketing Marketers Analytics 100

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding 52

Branding Transform Energy Communications 52

Hubspot Marketing

MAY 20, 2025

And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. And emotion is (for now) a purely human concept, says Gill Hill , editor, brand voice specialist, and founder of Interrobang!? Hill agrees.

Thought Leadership 123

Thought Leadership Energy User-Generated Copywriting 123

Businesses Grow

SEPTEMBER 23, 2024

But before I get to the dazzling marketing lesson from Ed Sheeran, let’s talk about the marketing problem with soap … The new influencer landscape I recently attended a meeting at a CPG company famous for its iconic soap products. These aren’t just kids shilling energy drinks. Put your marketing ego aside.

Manufacturing 73

Manufacturing Influencer Marketing Energy Marketing 73

Buffer Marketing

JANUARY 23, 2025

Instagram’s Collab feature allows creators to co-post content with brands or other users. LinkedIn may not have TikTok-style monetization options (like Creator Funds or in-app shopping), but it can lead to lucrative opportunities such as speaking gigs, consulting projects, or collaborations with professional brands.

Thought Leadership 115

Thought Leadership Fashion Energy Food 115

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators. Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere.

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services.

SEO 115

SEO Real Estate User-Generated Promotion 115

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

Set Up

OCTOBER 1, 2024

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing. Sharing memes or Reels has become a sign of flirting, or, better known as, “sliding into DMs.”

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. Aside from photographs of your products or services, you can post graphics related to your business to add variety to your social media page.

User-Generated 75

User-Generated Energy Promotion Place 75

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. You establish your brand as a thought leader in the space. From my experience of conducting content analyses for some of the top brands, I'll take you through what I usually follow. Think about it. Thought leadership.

Marketing Strategy 110

Marketing Strategy Thought Leadership Marketing Marketers 110