Search Engine Land

JULY 25, 2024

SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. ad market saw a decline of 13%. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance.

SEO 108

SEO Management Price Thought Leadership 108

The Marketing Operations Leader

JULY 15, 2025

Create a business case that hits the four key levers A strong proposal will touch at least two (ideally all four) of these outcomes: Revenue growth Cost savings Speed to market or improved quality of life Risk reduction Let’s say you're pitching a new marketing platform. Here’s what I tell them. Read more

Finance 130

Finance New Markets Branding Marketers 130

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertisers 52

Adobe Experience Cloud Blog

JANUARY 15, 2015

I’m talking about the one, the only, the incredible and all-powerful, Finance department! Let me tell you why Finance is one of my all-time favorite departments.”. Let me tell you why Finance is one of my all-time favorite departments.”. It all boils down to three incredibly important reasons: #1 Finance funds you!

Finance 134

Finance Thought Leadership Marketers Marketing 134

Martech

MARCH 11, 2022

Why is the importance of CX in organizations on par with marketing overall? We’re looking to make this a lean, mean and incredibly successful marketing team. On top of that, it’s about getting behind the brand more strongly and getting the entire customer experience to work for the brand effectively.

New Markets 112

New Markets Finance Customer CMO 112

Adobe Experience Cloud Blog

MARCH 26, 2019

And the impact of these experiences spans from the largest brands and institutions to students and artists everywhere.”. There’s a group that works directly with marketing, a group that works with finance, etc. Step one was to invent a new marketing playbook [rooted in] purpose, tech, and courage,” Johnson said.

Transform 133

Transform Customer Branding Finance 133

SMEI

MARCH 5, 2025

Consider Joint Ventures and Local Partnerships Partnering with businesses in your target market can help you bypass trade restrictions, reduce risks, and gain local market insights. Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally.

Manufacturing 156

Manufacturing Finance Transform Logistics 156

Adobe Experience Cloud Blog

DECEMBER 14, 2015

As the commercial continues, it shows how frustrated the employees are getting from all the cuts happening and pans over to the finance and HR systems that are calling the shots. With Workday, at just a press of a button, you can have one system that helps your entire organization grow and identify untapped talent and open new markets.

Branding 91

Branding Thought Leadership Finance Product 91

The CMO Survey

MARCH 28, 2023

percent of marketers say that their face-to-face channels have gone completely digital. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130

CMO Finance Marketers Marketing 130

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Neil Patel

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers.

Customer 126

Customer Finance Fashion SEO 126

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. Consumers today are upending the market. Delivering personalized customer experience has become a necessity for brands.

Customer 134

Customer Thought Leadership Marketers Marketing 134

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. This brings companies’ administrative and operational capabilities to a new era of automation and optimization. What does that mean?

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 123

Affiliate Marketing Non-Profit Finance Promotion 123

Search Engine Land

FEBRUARY 29, 2024

When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. For example, an intent-based structured campaign may perform well for retail, but a themed-based structure may be best for finance. Your muscle gets stronger.

Finance 99

Finance Transform Retail Industry Insights 99

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

CMO 126

CMO Communications Finance B2C 126

Hootsuite

DECEMBER 2, 2019

Indeed, social media is one of the best ways to connect with people who already love your brand. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Use the other 20% to promote your brand or sell your products.

Food 145

Food Social Media Marketing Gen Z Millennials 145

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Transform 133

Transform CMO Customer Acquisition Finance 133

Marketing Insider Group

MARCH 4, 2020

The Content Marketing Institute (CMI) conducted research that identifies common challenges that hamper enterprises from doing effective content marketing. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. Perhaps Coke doesn’t need blog posts to fish for new markets.

Content Marketing 104

Content Marketing User-Generated Marketers Marketing 104

Hubspot Marketing

MAY 31, 2024

Imagine if all your customers felt the same about your brand. In crowded markets where buyers are spoilt for choice, gaining consumer confidence can help you become a trusted name. If people are optimistic about their finances, they’ll likely spend more and drive economic growth. Maintain an authentic brand image.

Customer loyalty 110

Customer loyalty Price Manufacturing eCommerce 110

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.)

Real Estate 145

Real Estate Price Advertising Advertisers 145

Search Engine Land

JULY 26, 2023

One great way to do this is through always-on marketing, which seeks to build awareness and create brand-relevant memories through messaging. Here’s what you need to know about always-on marketing and how to apply it in your search marketing campaigns. What is always-on marketing? Metric identification/measurement.

Whitepaper 94

Whitepaper Finance User-Generated Marketers 94

Adobe Experience Cloud Blog

MAY 12, 2011

These changes were opening up the possibilities for marketing departments to start to use data and analytics more easily and effectively in managing customer contact data-bases, deploying lead management programs and campaigns, and measuring everything. A new generation of “left brain” marketing specialists emerged to fill this need.

CRM 104

CRM Manufacturing Finance Analytics 104

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. More than 100 million people have purchased WeChat personal finance products. Pay services are now available to users in 49 markets outside of Mainland China. WeChat influencer marketing. Mini Programs.

Transform 111

Transform Marketers Marketing Finance 111

Rock Content

MARCH 23, 2023

Then, if you have more content for them to browse while they’re there, you can keep users returning for more, ensuring that they’ll continue interacting with your brand. Establish Authority One way to elevate your brand within your industry is to establish yourself as an authority.

Real Estate 94

Real Estate Marketers Marketing User-Generated 94

Scoop.it!

MARCH 10, 2022

One of the most significant impacts of content automation has been in the content marketing industry. It has empowered several organizations to create content regularly and drive down other costs, such as the website development cost or the cost of investing in a branded app. Top Content Automation Services.

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Bannerflow

NOVEMBER 24, 2020

We spoke to Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank about how he and his team have found success within display advertising. How have your digital marketing processes changed? What are some of the challenges facing the financial industry when doing digital marketing? Upper funnel is branding.

Transform 98

Transform Advertising Advertisers Finance 98

Rock Content

SEPTEMBER 6, 2023

Examples to consider include recent sales data, research on new demographics that you want to tap into, and your unique selling angle as an industry pro. Are you new to the real estate game or not quite sure what to tackle next? Improving your customer care approach and boosting conversion numbers should be priorities, too.

Real Estate 98

Real Estate PR Marketers Marketing 98

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name. Your website is a key marketing tool for attracting new customers and building your brand identity.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 138

Finance Place New Markets Shipping 138

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 138

Finance Place New Markets Shipping 138

Hubspot Marketing

JUNE 2, 2020

Finance Manager Margie, IT Ian, or Landscaper Larry) so everyone internally refers to each persona the same way, allowing for cross-team consistency. Be sure to interview people who have not purchased your product and don't know much about your brand, too. Finally, make sure you give your persona a name (e.g. Use your prospects.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Businesses Grow

FEBRUARY 6, 2023

Give the team branded apparel and offer discounts to participants. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. Participate in local bike races and events.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Litmus

MAY 4, 2021

Additionally, take a critical look at your supplier ecosystem—from agencies and production houses to marketing technology vendors. As your business partners, they are an extension of your brand, and their business practices should echo your commitment to DEI.

Transform 86

Transform Marketers Marketing Finance 86