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Culture, community, curiosity: How Depop’s Holly Pound builds brands people love

The Drum

The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. You’ve worked across both agency and brand sides, from WPP and Qubit to scaling Deliveroo in its early days. Read more here

Gen Z 63
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Canva Design School [Resource Center] Canva does so many things right with its marketing, and its digital content is no exception.

Tentpole 118
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The Future of E-commerce on Social Media

Marketing Insider Group

It’s become a thriving marketplace where product discovery, brand engagement, and purchases happen in the same feed. Whether you’re a brand, a marketer, or a curious entrepreneur, understanding how social commerce trends are evolving is essential to stay competitive. Influencer-led commerce is dominating buying behavior.

Gen Z 52
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Best times to post on social media in the UK (2025)

Sprout Social

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. Now, let’s take a look at the general data first before we jump into the specifics.

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Using AI for content consistency: Dos and don'ts

Welcome Software

On one day, your brand is sounding like a scholarly professor and the next? More like your cool Gen Z cousin who's "just vibing". BORING) Sentences aren't quite working right Inconsistent terminology that could be quite jarring for readers.and make better suggestions that fit with your brand.

Gen Z 52
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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles?

Gen Z 137
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.