Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. Don’t ignore Gen Z.

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Gen Z Millennials Food Global Marketing 108

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Businesses Grow

OCTOBER 12, 2022

I am endlessly fascinated by Gen Z. Every generation is different. It’s almost impossible for brands to show up in an authentic way. Connecting in these spaces will require efforts to entertain and captivate far beyond any marketing we’re doing today. Complete Marketing Companion Episode Guide.

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Gen Z Entertainment Customer Acquisition Branding 132

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. 5 Gen Z Myths, Debunked. Even myself, born in 2001.

Gen Z 105

Gen Z Entertainment User-Generated Retail 105

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 122

Gen Z Influencer Marketing Entertainment Marketing 122

ConsumerTalk

FEBRUARY 15, 2023

Millennials and Gen Z account for more than $600 billion in retail sales, so these are crowds you want to engage with. It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick.

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Gen Z Branding Millennials Retail 98

Hubspot Marketing

MAY 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In its first decade, the company experienced a period of steady growth, expanding its product line, opening its own retail spaces, and finding some success in digital marketing.

Gen Z 112

Gen Z User-Generated Retail Shoppers 112

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 107

Gen Z Advertising Advertisers Branding 107

Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. Google has identified that the music favored by Gen Z plays an important role in shaping today’s culture. Google AI then uses this data to package relevant music videos into the Gen Z Music lineup.

Gen Z 94

Gen Z Advertising Advertisers Marketing 94

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

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Gen Z Millennials Fashion Manufacturing 127

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 94

Gen Z User-Generated Millennials Transform 94

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 94

Gen Z Advertising Advertisers Search Marketers 94

Content Marketing Institute

MARCH 15, 2023

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading →

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Gen Z Marketing Marketers Branding 110

Marketing Insider Group

NOVEMBER 19, 2019

It’s clear that Generation Z expects more than a surface-level commitment to corporate responsibility and brand purpose. . Gen Z is different from its predecessors in one important way. In addition to great products and services, brands have to deliver progress. How to Deliver on Company Purpose.

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Gen Z Customer Advertising Advertisers 86

Martech

MAY 3, 2023

To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 100

Gen Z Millennials Transform Marketing Strategy 100

Content Marketing Institute

MAY 21, 2021

But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading → The post Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples] appeared first on Content Marketing Institute.

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Gen Z Branding Content Marketing Marketing 112

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Gen Z Millennials Finance Education 145

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. One third of Gen Z gamers want virtual stores to shop at in the 3D worlds they explore. The result?

Gen Z 107

Gen Z Millennials Health Branding 107

Search Engine Land

MAY 3, 2023

To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 92

Gen Z Millennials Transform Marketing Strategy 92

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? How do Zoomers interact with marketing as a whole?

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Gen Z SEO Millennials Analytics 73

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. For employers and marketers, this demographic can’t be ignored. An ESPN survey reported that one in five people would boycott the brand. Equality . Hunger and Homelessness.

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Gen Z Thought Leadership Law Food 131

Search Engine Journal

OCTOBER 24, 2022

Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here's how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands Engage Gen Z During The FIFA World Cup? appeared first on Search Engine Journal.

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Gen Z Branding Marketing Marketers 72

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 125

Gen Z Whitepaper Influencer Marketing User-Generated 125

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

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Gen Z Millennials Shoppers Price 87

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 112

Gen Z Branding Millennials Transform 112

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. The answer is to have an influencer reach them for you.

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Gen Z Influencer Marketing PR User-Generated 115

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

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Social Media Marketing Gen Z Global Marketing Millennials 145

Businesses Grow

FEBRUARY 28, 2024

In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. Bravo for Brevo!

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Gen Z Market Trends Email Marketing Branding 82

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations?

Gen Z 133

Gen Z Millennials Branding User-Generated 133

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

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Influencer Marketing Branding Gen Z Marketing 110

Hubspot Marketing

NOVEMBER 6, 2023

Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform. Your verification badge, profile photo, and bio are all transferred to your account, making consistent branding between platforms simple.

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Gen Z Branding eCommerce Social Media Marketing 105

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Here are a few tips to help you discover the right creator.

Branding 98

Branding Gen Z Fashion Food 98

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55). Social media usage is on the up and up.

Gen Z 138

Gen Z Millennials User-Generated Entertainment 138

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

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Branding Fashion Gen Z B2C 127

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. I looked it up, and this is an upscale Parisian brand. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. ” Marketing to them will not require a change.

Gen Z 129

Gen Z Marketing Marketers Health 129

Businesses Grow

FEBRUARY 5, 2024

This will get you thinking … “Compared to any other generation, Gen-Z creators have a much greater ability to publish their work, artists are freer to share and skip hassle-laden middlemen, and small businesses can start online with much ease. No wonder Gen Z feels so isolated and disconnected.

Gen Z 111

Gen Z Education Branding Customer 111

Set Up

APRIL 16, 2024

At Set up , we are actively engaged with the Client and Agency sides of marketing since we are the bridge between the two. Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. Why is video so appealing to brands? It humanizes them.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59