Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Marketing Marketers 152

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Law Transform Global Marketing 133

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Sprout Social

NOVEMBER 30, 2020

3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Are there any cultural, societal or religious conflicts between your brand and the average consumer?

Shipping 137

Shipping Marketing Marketers Transform 137

Rock Content

JANUARY 6, 2024

Let’s take one of the biggest brands on the globe as an example. Apple’s success in the global market stems from consistent customer experience. The look of the brand, its messaging, and its purpose – all remain the same in different locations across the globe.

Content Marketing 98

Content Marketing Marketing Marketers Global Marketing 98

Hubspot Marketing

OCTOBER 24, 2022

To improve your lead generation strategy , you might test out new landing page CTAs, try creating stronger offers, or re-focus your efforts on more powerful lead nurturing campaigns. It's also important to continually test new platforms — like TikTok, or podcasting — to reach new audiences. Michelle Keene , Dropbox's Sr.

Gen Z 106

Gen Z Millennials Transform Advertising 106

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 120

User-Generated Marketing Marketers Social Media Marketing 120

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor.

Transform 82

Transform eCommerce Retail Entertainment 82

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name. Your website is a key marketing tool for attracting new customers and building your brand identity.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Pam Didner

NOVEMBER 5, 2020

Content, in both cases, keeps the brand top-of-the-mind for your customers and prospects. Regardless of whether sales reps are waiting to hear back from prospects or trying to re-engage with existing customers, using some of these content pieces is a non-intrusive tactic that serves to keep those relationships warm.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Hubspot Marketing

JULY 7, 2020

It was during these times that the brand innovated ways to continue to appeal to their audience, whether that meant introducing new products or expanding its products with partnerships and collaborations. Citigroup started supporting certain community services which helped with their brand story. faced economic distress.

Transform 145

Transform Global Marketing Fashion Entertainment 145