Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Scoop.it!

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. So let’s check out what they are. Signup for a Business Page.

Promotion 86

Promotion Branding Marketing Strategy Product 86

Digital Marketer

JANUARY 27, 2023

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way.

Promotion 69

Promotion Real Estate Education Customer 69

Hubspot Marketing

OCTOBER 17, 2022

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. Let's dive in. Storytelling. This makes sense.

Promotion 91

Promotion Management Branding Communications 91

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 95

Promotion Shoppers Advertising Advertisers 95

Many Chat

APRIL 17, 2023

With more than 2 billion monthly active users, Instagram is marketed as the destination where people connect with friends, brands, and things they love. With Instagram chatbots, you’re able to create a chat experience that records your leads’ details so you can market to them later. Why use Instagram for eCommerce?

eCommerce 98

eCommerce Promotion Branding User-Generated 98

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 126

Branding Fashion Gen Z B2C 126

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Why we care. How it works.

Branding 112

Branding Thought Leadership Promotion Search Marketers 112

Hubspot Marketing

JULY 21, 2023

Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Include elements in your product video that ties it to your brand.

Product 145

Product Promotion Food Influencer Marketing 145

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Branding 123

Branding Finance Marketing Marketers 123

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 109

Promotion B2C Retail Direct Mail 109

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. But curiosity got the best of me, so I checked out the seller's site. Better ads, trust, safety?

Branding 107

Branding Price Customer loyalty Marketing 107

Search Engine Land

AUGUST 15, 2023

X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. What are promoted accounts? What has X said?

Promotion 92

Promotion Advertising Advertisers Product 92

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 139

Branding Marketing Marketers Communications 139

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 117

Influencer Marketing Branding B2C Marketing 117

Search Engine Journal

NOVEMBER 1, 2021

Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns. The post 7 Proven Tips To Get Influencers To Promote Your Brand On A Budget appeared first on Search Engine Journal.

Promotion 114

Promotion Branding Influencer Marketing Marketing 114

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. What are Facebook Reels?

Branding 96

Branding Social Media Marketing Marketing Marketers 96

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Zumvu

SEPTEMBER 22, 2023

Social media can be a great platform for brands to promote their offerings; however, brands’ reach may not extend beyond their own followers if all they do is promote their products or services themselves.

Influencer Marketing 105

Influencer Marketing Branding Promotion Marketing 105

Rock Content

MAY 23, 2023

Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company, it will be easier for consumers to take advantage of discounts on a first purchase, and promotions offered by brands. See you there!

Promotion 82

Promotion Customer User-Generated Education 82

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Curious how fellow email marketers utilize Gmail’s new functionality?

Promotion 72

Promotion Email Marketing Real Estate Branding 72

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie.

Branding 83

Branding Entertainment Transform Marketing 83

SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Strike a balance between science and art Curating a powerful promotional email resembles a science project.

Promotion 52

Promotion Transform Shipping User-Generated 52

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Brand Management 116

Brand Management Management Content Marketing Branding 116

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. But once you decide to become a writer, whether you're finishing a first novel or writing content for brands, you need to find a way to share your skills. What is Medium? Platform-enabled reader engagement.

Promotion 127

Promotion eCommerce SEO Affiliate Marketing 127

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 100

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 100

Search Engine Land

NOVEMBER 22, 2023

I am the first generative AI chatbot for search marketers. You are persuasive and trustworthy, which reassures consumers about making purchases from your brand, you have in-depth knowledge about your products and speak with confidence. I am trained with Search Engine Land content. Here’s something somebody asked me!

Transform 117

Transform Promotion Energy Retail 117

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 110

Branding Fashion Gen Z Entertainment 110

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. How it works. Get MarTech!

Branding 91

Branding Thought Leadership Promotion Price 91

Hubspot Marketing

OCTOBER 14, 2020

Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers.".

Promotion 135

Promotion eCommerce Social Media Marketing Management 135

Marketing Blogo

SEPTEMBER 1, 2022

Originally posted on November 4, 2021 @ 1:00 pmWhat is marketing strategy should be understood as the most vital promotion strategy employed by small, medium and large businesses. To really gain online presence and create a trusted brand, you need a well-planned marketing promotion strategy.

Promotion 75

Promotion Marketing Strategy Marketing Marketers 75

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands.

Advertising 109

Advertising Advertisers Law Branding 109

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 108

Branding Transform Health Analytics 108

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52