Marketing Insider Group

SEPTEMBER 29, 2020

A pharmaceutical company blog might not sound like a particularly exciting form of content. These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Breakthroughs by Pfizer. Four Seasons Magazine.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K LinkedIn: Daniel Newman (27.7K

Transform 114

Transform Pharmaceutical B2C Event Marketing 114

Buffer Marketing

NOVEMBER 27, 2023

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand. I also pay monthly to protect my brand using RedPoints. It was all just perfect timing. 

Product 103

Product Pharmaceutical Manufacturing Shipping 103

Search Engine Land

FEBRUARY 16, 2023

CBD and THC firms are permitted to advertise their brands and provide cannabis-related information, but the ads must not sell or promote cannabis products, with the exception of topical (non-ingestible) hemp-derived CBD items that comply with the government’s 0.3% How it works. THC threshold.

Pharmaceutical 92

Pharmaceutical Food Law Advertising 92

yorCMO

JANUARY 10, 2023

Allison is an accomplished senior B2B marketing executive with more than 20 years of experience supporting brands in the information technology, banking, retail, pharmaceutical, healthcare, and senior living industries. The post Strategic Marketing Executive, Allison Hart, joins yorCMO appeared first on yorCMO.

Pharmaceutical 52

Pharmaceutical Information Technology Retail Marketing 52

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) aimed at buyers and prospects. Recruiting/HR.

Pharmaceutical 122

Pharmaceutical Thought Leadership B2C Social Media Marketing 122

Sprout Social

JUNE 16, 2022

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. Net result: chaos and often sloppy, uncoordinated external communications across the two brands.

Pharmaceutical 105

Pharmaceutical Finance Communications Place 105

Search Engine Land

DECEMBER 30, 2022

See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space. (By Learn about some potential signals Google may be using to gauge whether your content and brand have strong E-A-T. (By By Tylor Hermanson. Published Sept. 14 ways Google may evaluate E-A-T. By Olaf Kopp.

SEO 109

SEO Pharmaceutical Management Search Marketers 109

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. But we haven’t seen any true tangible shift in the way that the media connects to users, in the way that it performs for the brands that we work with on the platform.”. Green doubts that will change.

Advertising 114

Advertising Advertisers Pharmaceutical Branding 114

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 105

Place Pharmaceutical Retail Email Marketing 105

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

Transform 108

Transform Manufacturing Pharmaceutical Analytics 108

Hubspot Marketing

JUNE 27, 2023

Visionary CMO with 10+ Years of Experience Driving Brand Growth and Revenue Best for: Senior marketing professionals seeking executive roles What we like: This headline specifies the number of years of experience, immediately giving the candidate credibility as a leader. Senior-level Professional Resume Headline Examples 7.

Pharmaceutical 96

Pharmaceutical Finance Retail Logistics 96

Search Engine Land

JULY 19, 2023

With the Google Grants program alone, they struggled to get a foothold in a market crowded with pharmaceutical advertisers and larger nonprofit organizations. These campaigns are growing brand awareness, which will help ensure the nonprofit will raise donations and continue its good work into the future. normal”) Google Ads account.

Pharmaceutical 91

Pharmaceutical Advertising Advertisers Branding 91

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. With a curation strategy, you build a brand and reputation with somebody else’s content. Invitations to teach at universities.

Pharmaceutical 130

Pharmaceutical Shipping Branding Education 130

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Deciding where to start can be difficult.

Digital Marketing 110

Digital Marketing Pharmaceutical Real Estate Transform 110

Marketing Insider Group

JULY 9, 2015

The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. On the other hand, its a great way for customers to bash and publicly shame brands that have provided a poor experience. Big mistake. SAY SORRY .

Pharmaceutical 81

Pharmaceutical Branding Customer Marketing 81

Martech

APRIL 1, 2022

The aim is to provide “multiple dimensions” with AVOD and other ad formats, such as mobile, video, brand integrations, digital-out-of-home (DOOH), audio, and immersive XR (extended reality, including AR and VR). “The access to Glewed TV’s inventory is in line with our overall approach for our DSP,” Markman explained. AVOD audiences.

Advertising 101

Advertising Advertisers Pharmaceutical Food 101

Marketing Insider Group

OCTOBER 17, 2018

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

Pharmaceutical 88

Pharmaceutical Customer Branding Marketing 88

Sprout Social

FEBRUARY 21, 2022

Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts. Companies in the financial, medical and pharmaceutical industries all have additional considerations. And, be extra aware if you manage a major brand. equivalent of GDPR.

Pharmaceutical 121

Pharmaceutical Energy PR Law 121

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority. But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Martech

MARCH 1, 2024

Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

Jeff Bullas

MARCH 14, 2023

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online. What is the commission rate? The commission rate is the percentage of the sale that the affiliate receives.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Hootsuite

FEBRUARY 6, 2023

Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers. Leaving those unattended can also harm your brand image, as no one wants to see offensive content in the comments of a social post. 5 content moderation best practices 1.

Pharmaceutical 119

Pharmaceutical User-Generated Energy Management 119

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Your brand, customers, and employees are all active on social media. Having a social media presence is essential for most brands. Maintaining trust in your brand is important. But every social channel has unique risks.

Management 90

Management PR Pharmaceutical Law 90

Search Engine Land

FEBRUARY 24, 2023

One of these online events is especially relevant to brands and marketers – the webinar. Some brands record their webinars and repurpose the content, including offering replays for people who couldn’t attend live. There are a lot of reasons to add webinars to your brand repertoire. What is a webinar? What is a webinar?

Pharmaceutical 99

Pharmaceutical Finance Whitepaper Promotion 99

Martech

JANUARY 27, 2023

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Common privacy law provisions. Other laws.

Law 131

Law Pharmaceutical Marketing Marketers 131

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

eCommerce 139

eCommerce Retail User-Generated Advertising 139

Neil Patel

APRIL 12, 2021

These are links back to your site from places you just don’t want to be associated with your brand. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. If a lot of backlinks come from places unrelated to your brand (i.e.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Search Engine Land

FEBRUARY 9, 2023

Policy Change: Advertise Pharmaceuticals On Google AdWords 2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing. ” (Accurate.)

Search Marketers 83

Search Marketers Pharmaceutical Price Marketing 83

Econsultancy

FEBRUARY 8, 2022

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. I learn as much from them as they do from me.

Customer 58

Customer Pharmaceutical Transform PR 58

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

Additionally, given that a majority of people engaging with brands are “unknown” potential customers (e.g. For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop.

Pharmaceutical 134

Pharmaceutical Thought Leadership Customer Journey Advertising 134

Neil Patel

FEBRUARY 4, 2021

A vanity URL is a custom URL that is pronounceable, branded, or otherwise memorable. They might contain a keyword that you are optimizing for, a brand or product name, or any other phrase that makes sense for the campaign. However, if you are in the pharmaceutical industry, search engines limit your ability to use vanity links.

Pharmaceutical 116

Pharmaceutical SEO Place Customer 116

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said. When brands pander to this generation, that’s when they lose.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64