Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Hubspot Marketing

JUNE 26, 2025

Their product is tremendous in the world of payment processing, but this ad makes no sense. De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. It turns out that participants remember those brands 14% more than when the full brand name is written (e.g.,

Non-Profit 108

Non-Profit Branding Health Price 108

Neil Patel

JUNE 17, 2025

Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering the lowest price or running the flashiest marketing campaigns. What Is Brand Loyalty? Brand loyalty is when consumers consistently choose to purchase products or services from a specific company.

Branding 92

Branding Shoppers Shipping Customer loyalty 92

Neil Patel

JUNE 27, 2025

But most brands burn budget before they see results. Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. I’ve seen ecommerce brands spend $30 to land a $50 purchase.

Price 81

Price eCommerce Advertising Advertisers 81

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

Branding 113

Branding Education Thought Leadership User-Generated 113

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 108

Branding Transform Food Education 108

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 68

Product Price Marketing Marketers 68

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Then, it helps you craft posts about that content in your brand voice. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis.

Price 122

Price Thought Leadership Transform User-Generated 122

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. Thankfully not. I was, too.

Influencer Marketing 131

Influencer Marketing Price Affiliate Marketing Millennials 131

Hubspot Marketing

JUNE 2, 2025

Most of them dont care about your product, at least, not yet. So, my team had one hard rule: No talking about our product. We would leave that to product marketing. We focused on the problem, not the product. They default to writing about their product. How to handle pricing questions without fumbling the deal.

Branding 96

Branding Product Price Product Marketing 96

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Should you use Instagram Shopping for your business?

Product 113

Product User-Generated eCommerce Shipping 113

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. When consumers search for products online, they might find hundreds or even thousands of options.

Customer 114

Customer Transform Shoppers eCommerce 114

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Absolutely. Want proof?

Price 114

Price Real Estate Promotion Food 114

Backlinko

FEBRUARY 27, 2025

Semrush’s Core Pricing Plans Explained Semrush offers four main subscription tiers: Pro plan at $139.95/month: month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center.

Price 67

Price eCommerce SEO User-Generated 67

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Brands that prove their worth inspire customers to trust them even more. It’s the reason a brand exists.

Branding 92

Branding Customer loyalty Price Communications 92

Hubspot Marketing

NOVEMBER 13, 2024

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Consumers, no matter their identity, are looking for an answer to this fundamental question: is this brand for people like me? Signals That Tell Ecommerce Customers a Brand Is for Them 1.

eCommerce 128

eCommerce Retail Food Price 128

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. And if youre one of the lucky ones, they may even seek out your brand's landing page looking for more. Subscription Model Promotion: SaaS products are typically sold on a subscription basis.

Price 111

Price User-Generated Finance eCommerce 111

Martech

JUNE 20, 2025

Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. Yet skepticism remains.

Branding 81

Branding Marketing Mix Health Price 81

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 97

Branding Finance Fashion Health 97

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 125

Price Influencer Marketing Analytics Management 125

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding 77

Branding Influencer Marketing Communications Price 77

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 79

Branding Transform User-Generated Outbound Marketing 79

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point. Transparency and honesty are always the best path to success in the long run.

Price 126

Price User-Generated Product Customer 126

Neil Patel

JUNE 25, 2025

If you’re competing on price, use relationship marketing to create a sustainable competitive edge. It aims to create lasting relationships and turn customers into loyal advocates for your brand. Brand loyalty — customers who repeatedly buy from your brand and spread the word to their family, friends, and coworkers.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. Therein lies the problem for AI companies: For most users, there is no difference between the products businesses are spending hundreds of billions of dollars on.

User-Generated 129

User-Generated Price Marketing Marketers 129

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly But which URL shortener is right for you? How critical is comprehensive data? links Use bit.ly

Price 112

Price User-Generated Analytics Shoppers 112

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. What were our top posts on LinkedIn this year? and many more.

Analytics 119

Analytics Price PR CRM 119

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. The leading tools can help you answer questions like: What were our top posts on TikTok this year?

Analytics 115

Analytics Price Management PR 115

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analytics 109

Analytics Price Social Media Marketing CRM 109

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Venues in major markets have a price tag to match.

Event Marketing 132

Event Marketing Food Direct Mail Entertainment 132

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Take Peloton , for one.)

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand. Ignite Innovation.

Finance 121

Finance Customer loyalty Entertainment Price 121

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers.

Inbound Marketing 116

Inbound Marketing Logistics Price User-Generated 116

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning. This also creates a toxic work culture, which infects productivity across the board.

Marketing 117

Marketing Marketers Marketing Automation Platform Price 117