SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketing Marketers 105

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly But which URL shortener is right for you? How critical is comprehensive data? links Use bit.ly

Price 112

Price User-Generated Analytics Shoppers 112

Martech

JUNE 11, 2025

Yet, despite the opportunities to save money, shoppers are signaling fatigue. For brands, the message is clear. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. Sales or discounts (23%). Celebrations (20%).

eCommerce 105

eCommerce Shoppers Retail Entertainment 105

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. Toys have seen an average discount of 14.6%

eCommerce 125

eCommerce Shoppers Retail Analytics 125

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them. Processing.

eCommerce 107

eCommerce Shoppers Marketing Automation Platform Price 107

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020.

Shoppers 71

Shoppers Retail Price Promotion 71

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. Scroll down the page, and youll see options to search for products in different ways: By use By brand By compatibility By subcategory This lets you shop in the way that works best for you. After all, thats their brand differentiator.)

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. And its a must! Trust and Reviews : Social proof is everything.

Customer 89

Customer eCommerce Shipping Customer Journey 89

SmartBrief - Marketing

AUGUST 21, 2024

How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So

Shoppers 98

Shoppers Transform Retail Price 98

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Connecting TikTok and Amazon Sales For CPG and beauty brands, leveraging TikToks influence to drive Amazon sales requires a well-crafted strategy.

Branding 52

Branding Shipping Transform Shoppers 52

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. ” email is sent, most brands go quiet and that’s a problem.

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Sponsored Brands. Sponsored Brand Ads in Purple, Sponsored Products Ads in Green. Ads are shown to shoppers based on relevant keywords or products.

Advertising 103

Advertising Advertisers Customer Transform 103

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Select Manual.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Different shoppers, different behaviortailor those offers! Dynamic Pricing : Not all customers are created equal. Maryna Hradovich from Maestra has seen what works and what doesnt.

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Harnessing the influence of social can boost sales and justify premium prices.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. It’s perfect for ecommerce brands with a multi-channel approach. It’s ideal for ecommerce brands juggling multiple tools. Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Litmus

OCTOBER 17, 2024

. “This ties back to the idea of email being a full-funnel experience , fostering intimacy with your audience and focusing on brand awareness. Email is essential for brands and organizations to stay in touch and nurture their audience throughout this journey.” Loyalty/advocacy. Reactivation/win-back. a hard sell).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

DECEMBER 11, 2024

Thats a massive chunk of potential revenue slipping through the cracks and most brands dont even know who those visitors are. High-intent shoppers or just window browsers? Catching a high-intent shopper at the perfect moment Meet Jake. It’s a sad fact that 98% of your website visitors will leave without doing anything.

Shipping 79

Shipping Shoppers Law eCommerce 79

Litmus

JUNE 17, 2025

“ Cynthia Price SVP of Marketing at Validity The engagement–deliverability flywheel Anyone who’s ever tried to calculate marketing attribution knows that marketing doesn’t happen in a vacuum—it’s more of an ecosystem with sometimes unexpected links. Here’s how brands and consultants combine email personalization and segmentation.

Branding 87

Branding CRM Email Marketing Analytics 87

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Customers.ai

DECEMBER 24, 2024

Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. What ad remarketing software really does is help you reconnect with people whove already shown interest in your brand. Retargeting ads keep your brand front and center while theyre deciding. See Who Is On Your Site Right Now!

eCommerce 72

eCommerce Price User-Generated CRM 72

Backlinko

APRIL 29, 2025

Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online. Ecommerce brands can target several types of keywords.

eCommerce 88

eCommerce Food Shoppers Retail 88

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 84

Price eCommerce Shipping Transform 84

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. Take a split test on two landing pages. Can the tool grow with you?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

FEBRUARY 11, 2025

Don’t do anything that could damage trust in your brand, company, products or services. ” Ethical use: Don’t inflate the original pricing. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Buffer Marketing

APRIL 29, 2025

This makes your posts shoppable — people discover your products while they’re scrolling, and when something catches their eye, they can just tap the icon to see product details and prices. Keep your account on-brand, and feature products that people can buy from your website. much of Europe, and Asia-Pacific).

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Hubspot Marketing

DECEMBER 23, 2024

Previously, they sent generic product blocks, but now each email offers 32 unique product suggestions like items in abandoned carts, favorite brands, and trending products by location. It monitors social media and online reviews to gauge brand perception. An impressive 3434% ROAS on new shopper campaigns. Final result?

Transform 118

Transform User-Generated Marketing Marketers 118

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Martech

JULY 3, 2025

It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data.

Retail 72

Retail Gen Z Shoppers Advertising 72

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. Consumer Behavior: What’s Changing?

Transform 59

Transform Retail Shoppers Price 59

Hubspot Marketing

NOVEMBER 4, 2024

Looking at this, 84% of my fellow marketers predict social media shopping will overtake third-party websites like Amazon and brand websites as the preferred channel for buying, and I agree with them. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Why should you tag products?

Product 113

Product User-Generated eCommerce Shipping 113

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A report found that 99% of shoppers read at least one online review before visiting a business. A credible brand is more likely to attract high-value customers who are willing to advocate for your business.

Customer 64

Customer Transform Shoppers Customer loyalty 64