Hubspot Marketing

JULY 21, 2023

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Include context.

Product 145

Product Promotion Food Influencer Marketing 145

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 95

Branding Customer loyalty Food Market Segmentation 95

Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine. ChatGPT Plus users can also use Browse with Bing to search the web.

Product 134

Product Search Marketers Branding Customer 134

Aspiration Marketing

FEBRUARY 14, 2023

A strong employer brand is a powerful tool for attracting and retaining top talent. It helps to differentiate a business in the marketplace, facilitates trust with potential employees, and improves team member engagement, leading to increased productivity and a better work environment.

Branding 215

Branding Product Marketing Marketers 215

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. With over 50 million active users , TikTok has become a behemoth in the social media world and is changing the way companies develop and release products , according to an article by the Wall Street Journal.

Product 81

Product Branding User-Generated CMO 81

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 115

Product Marketing Product Inbound Marketing Marketing 115

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Product 98

Product Transform User-Generated Management 98

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management 107

Brand Management Management Branding User-Generated 107

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Product tagging. Creators can also pin specific products to highlight them during live streams. Post only feeds.

Product 124

Product Promotion Branding Search Marketers 124

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 100

Management Product Key Performance Indicator CMO 100

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. 16 ways to make a “boring” brand exciting. No offense but: booooring! Who invited you!?

Promotion 145

Promotion Product Branding Logistics 145

Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. Patrick’s Day available now, advertisers can effortlessly update their product images for the upcoming holiday on March 17th. Getting started.

Product 92

Product Advertising Advertisers Promotion 92

The LeadG2 Blog

APRIL 15, 2024

Should you focus on branding or sales? Sales marketing centers on promoting products and services to generate immediate revenue. Brand marketing develops awareness of your brand and builds a perception of your business's personality to create long-term recognition and customer loyalty.

Branding 92

Branding Customer loyalty Marketing Marketers 92

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Product 135

Product Branding Entertainment Promotion 135

Ariyh

SEPTEMBER 25, 2023

Two brands catch your eye: A straight dark green bottle with a small, minimalist label saying only the brand name and “100% Extra Virgin Olive Oil” A dark green bottle sculpted in a shape inspired by olive branches. This changes how you perceive the product, and how much you’re willing to pay for it.

Product 101

Product Food Health B2C 101

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Advertising 129

Advertising Advertisers Product User-Generated 129

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  I also pay monthly to protect my brand using RedPoints.

Product 103

Product Pharmaceutical Manufacturing Shipping 103

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. To get started, simply upload your video assets that best represent your brand, decide who you want to show your ads to then choose how often people should see your video ads across multiple devices.

Advertising 124

Advertising Advertisers Product Product Marketing 124

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Search Engine Roundtable

SEPTEMBER 2, 2022

Google is testing a search feature for more product and e-commerce features, this one is titled "explore products." The explore products feature comes with product images and without product images.

Product 96

Product Branding 96

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 107

Branding Transform Health Analytics 107

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency.

Transform 101

Transform Branding Management Education 101

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.

Marketing Strategy 95

Marketing Strategy Product User-Generated Marketing 95

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 107

Branding Manufacturing Real Estate PR 107

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 108

Branding Fashion Gen Z Entertainment 108

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK.

Branding 98

Branding Gen Z Fashion Food 98

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads.

Branding 106

Branding Entertainment Advertising Advertisers 106

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Product marketing manager, Kevin Salat, said in a statement: "With Microsoft Audience Ads, you can target your ideal audience based on Microsoft’s understanding of their interests and consumer intent signals. SUBSCRIBE See terms. Don't forget.

Product 110

Product Advertising Advertisers Promotion 110

Kuno Creative

DECEMBER 19, 2023

You’re a small, growing company that offers a superior product or service and you have a motivated, talented and well-trained group of sales, marketing and customer service professionals, yet you can’t seem to get over the hump and to that elusive next level. In either case, you need to take an honest look at your brand.

Branding 90

Branding Product Customer Marketing 90

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 108

Branding Customer loyalty PR Influencer Marketing 108

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 97

Product Price User-Generated Social Media Marketing 97

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 99

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 99

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 112

Product Transform User-Generated Customer 112

Digital Marketer

FEBRUARY 14, 2024

The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power of a meticulously crafted brand strategy. You’re not just building a brand; you’re igniting a legacy. My Purpose Driven Branding Blueprint does exactly that.

Branding 84

Branding Transform Non-Profit Communications 84