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What Is Buzz Marketing? How to Get Everyone Talking

Learn Hub | G2

Guest Post MarketingEvery brand wants publicity.

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Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He is currently Global Director of Integrated Marketing for BearingPoint. You also talk a lot about the value of "buzz" worthy marketing campaigns.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Scoring Best Practices (Buzz Marketing for Technology podcast). 8 Ways The Internet Changed Software Marketing (blog post). Insights for Marketing High Tech to Businesses (MarketingSherpa on-demand webinar).

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