article thumbnail

Buzz Marketing: Thought Leadership with Paul Dunay

Adobe Experience Cloud Blog

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco.

article thumbnail

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

So, What Are Some of These Buzz Marketing Strategies Brands Wrestle with Today? It’s worth getting into some of the big buzz-worthy marketing strategies that a lot of brands think they want or need without fully understanding what it is or how to really be successful. (Sorry NBC, you don’t have a “Millennial problem.”

article thumbnail

64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

How To Use Thought Leadership To Build Brands and Nurture Leads (blog post). Lead Scoring Best Practices (Buzz Marketing for Technology podcast). Sales is from Mars, Marketing is from Venus (Buzz Marketing for Technology podcast). Ten Tips for Marketing and Sales Alignment (eBook from The B2B Lead).