New Results from the Fall 2023 Edition of The CMO Survey
The CMO Survey
SEPTEMBER 27, 2023
Direct-to-Consumer Marketing Intensifies: Marketing leaders report a large decline in the use of channel partners over the last decade, which is consistent with a finding from the Spring 2023 CMO Survey that 24% of companies added a direct-to-customer (D2C) channel over the last year.
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