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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Smart brands should diversify their video efforts, including short-form video. MLaaS fills that gap.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. Who’s running my retirement plan?’”

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Build Trust by Saying What Others Won’t

Duct Tape Marketing

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. ” Andy Crestodina , co-founder, CMO, Orbit Media. Support external content creation. Create shows, raid for content.

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The Top Content Marketing Influencers to Watch in 2022

Marketing Insider Group

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

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Three Content Marketing Trends for 2023

OnDemand CMO

In today’s overcrowded messaging marketplace, content marketing continues to be the most important and effective method to grab your audience’s attention. By providing relevant and valuable content, you can attract prospects, convert leads, retain customers—while also increasing revenues and growing your business.

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Adams & Knight earns three prestigious Telly Awards

Adams & Knight Marketing

Adams & Knight, a Connecticut-based integrated marketing agency, was recently awarded three Telly Awards for its video marketing work for financial services and healthcare clients. The Telly Awards recognize excellence in video and television across all screens.

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