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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. Video marketing trends evolve quickly. Lets connect.

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2024 Predictions: Better customer experience is on the way

Martech

AI driving experience and customer support “In 2024, companies that incorporate AI into the customer experience in the right ways will set themselves apart,” said Chris Savage, CEO and co-founder of video marketing platform Wistia.

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2024 Marketing Trends for Fractional CMOs: A Guide

Duct Tape Marketing

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. 2024 Marketing Trends for Fractional CMOs: A Guide As a fractional CMO, you’re in a unique position to help businesses navigate the ever-changing marketing landscape.

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6 Account-Based Marketing Insights from #FlipMyFunnel

Adobe Experience Cloud Blog

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Bringing Your ABM to Life with Video. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies.

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27 Ways to Drive Traffic to Your Website

Hubspot Marketing

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Hubspot) 91% of brands incorporate video as a marketing tool.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

B2B marketing strategies have come a long way in the past few years, and personalisation helps B2B marketers keep up with the fast-paced and ever-evolving digital world by tailoring their campaigns to meet each customer’s preferences, interests, and needs. Video marketing is a game-changer for businesses, and here’s why.