Remove CMO Remove Food Remove Shopper Market
article thumbnail

2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

Food and beverage brands are no longer dabbling in digital—they’re doubling down. Let’s break down what’s driving success in food & bev right now—and why these three platforms are holding the keys. CMO Takeaway: Retail Media is Not Optional In food & beverage, DTC isn’t the answer —it’s the exception.

Food 52
article thumbnail

Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. Driving decisions with data therefore sounds like a solid way to succeed in a world with more data present than ever before.