Martech

AUGUST 28, 2023

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. At 18 months CMOs have the briefest tenure of any C-suite office. Who is the “voice of the stack”?

CMO 96

CMO Marketing Marketers New Technology 96

Martech

MARCH 8, 2024

Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The more user stories you collect before setting up new tech, the more your requirements will be better defined. As a [persona], I [want to], so [that].” How will data flow in?

Transform 121

Transform User-Generated CMO New Technology 121

Martech

NOVEMBER 29, 2023

Companies’ pursuit of digital initiatives designed to harness disruptive new technologies and unlock growth have made marketing ‘ground zero’ for cross-functional collaboration,” Ewan McIntyre, chief of research and VP analyst in the Gartner Marketing practice, said in a statement. How to win back peers and control?

Non-Profit 103

Non-Profit CMO Health Marketing 103

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9% Conclusion.

CMO 130

CMO B2C Marketing Marketers 130

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology. “It’s so impersonal,” said Steele.

Transform 105

Transform CMO New Technology B2C 105

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases.

Transform 57

Transform CMO Marketing Marketers 57

Martech

OCTOBER 26, 2023

Tip 1: Avoid shiny object syndrome Marketers have long been enamored with technology and the promise of what it can deliver. The meeting was going to focus on a new technology called marketing automation. It is typically one of the biggest line items in any CMO’s budget.

CMO 108

CMO New Technology Marketing Plan Place 108

Martech

FEBRUARY 9, 2024

When I graduated from school, a lot of new technology was certainly coming out — social media, Facebook was just launching, the iPhone was relatively new, so certainly as a consumer you are adopting new technologies as they come out but it hadn’t occurred to me I had an aptitude for it in any way.

Finance 84

Finance New Technology CMO Analytics 84

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Sydney Mulligan, Marketing Technology Consultant, Etumos. What does it take to be a fearless marketer?

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities.

Transform 107

Transform New Technology Direct Mail Marketing 107

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. The Technology Conundrum. CMO Solution Guide.

CMO 79

CMO New Technology Health Marketing 79

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4%

Real Estate 102

Real Estate CMO Analytics New Technology 102

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology. Automation makes personalized, timely communication possible.

Transform 134

Transform CMO Retail Thought Leadership 134

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. Reading a recent report from data platform provider Adverity, What Is Shaping the CMO’s Roadmap? But especially in marketing.

Transform 126

Transform Law CMO New Technology 126

Martech

APRIL 5, 2023

You might even have more leeway with frequency than you realize, says fractional CMO Skip Fidura. I appreciate being able to do A/B testing and to find out what tone works best with customers is genius, and it doesn’t cost what it would take to install a new technology.” “You know every email you send out.

Email Marketing 125

Email Marketing Marketing Marketers CMO 125

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. As a CMO, I find it incredibly valuable to take a break from metrics and hard numbers to remind myself that the true roots of marketing lie in effective storytelling.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Hubspot Marketing

MAY 9, 2022

"We’re moving to a market-based society where everything is going to be ownable, priceable, traceable — everything — and NFTs is just a fancy way to do that and create the marketplace around it," said HubSpot’s CMO Kipp Bodnar on an episode of the Marketing Against the Grain podcast. Are NFTs Worth Your Marketing Investment?

Branding 102

Branding Energy CMO Marketing 102

Rock Content

DECEMBER 11, 2020

Its focus is to help business leaders and marketers learn: how they can understand search engines’ algorithms; how they can discover new tactics; and how to use new technology such as machine learning for SEO. In this one, maintained by Adobe, you can find a lot of great pieces that speak from a manager’s standpoint.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Understanding buyer intent .

Transform 107

Transform CMO User-Generated Advertising 107

Martech

APRIL 17, 2023

These are the four most common complaints from companies that want to investigate new technology. Talk to everyone who touches your email process, from your data and creative teams to the people who push “Send” and your CMO. Take that timeline into account in your planning. Which one applies to you?

CMO 102

CMO Place New Technology Email Marketing 102

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge.

Transform 96

Transform Retail Shoppers Price 96

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers.

Transform 118

Transform Marketing Automation Platform CMO Marketing 118

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role. “ At the end of the day, simplicity was the lesson.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Adobe Experience Cloud Blog

JUNE 10, 2013

The old adage regarding People, Process, and Technology remains true and the successful IT leaders of today drive much more focus on the former than the latter. Whether you are implementing CRM or marketing automation solutions, you’d be ill advised to map a bad business process to a new technology. The Overlapping CMO and CIO.

CMO 133

CMO CRM Thought Leadership Finance 133

CMO Network

JULY 10, 2022

A look at how new technology from Microsoft and others are shifting energy away from data entry and toward customer and sales activities. Sales teams need to be efficient and productive to develop relationships with prospects, close deals, and nurture relationships with existing customers.

Energy 74

Energy New Technology Product Customer 74

Sprout Social

OCTOBER 9, 2023

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Building a culture of experimentation In her experience training CMOs, Leffers says the most common challenge is getting teams to embrace and use new technology. I’m always trying to see what’s possible.”

User-Generated 112

User-Generated Marketing Marketers CMO 112

Marketing Insider Group

JULY 15, 2014

Fellow optimist and digital strategist, Tom Edwards from The Marketing Arm believes that the explosion of channels, the emergence of new technologies like wearables and the connectedness happening with the Internet of Things will combine all that content with data and technology to truly deliver on the promise of a seamless consumer experience.

CMO 99

CMO Marketing Marketers Entertainment 99

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology. Automation makes personalized, timely communication possible.

Transform 51

Transform CMO Retail Thought Leadership 51

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. Instead, they can tap into new technologies and a nation of marketers to seize their destinies.

Transform 131

Transform Management CMO eBook 131

Adobe Experience Cloud Blog

APRIL 16, 2013

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Chris Penn , VP of Marketing Technology, SHIFT Communications. The thought leaders included: Chris Heuer , Internet Marketing Expert. Laura Ramos, VP and Principal Analyst, Forrester.

Marketing 134

Marketing Marketers CMO Analytics 134

Welcome Software

OCTOBER 30, 2023

Perhaps your marketing org has a cadre of long-term employees that are predisposed to poo-poo new technologies because they’ve gotten comfortable with their status quo tools and what they perceive as ‘their (tech) turf.’ Determine future-state “victory conditions” for every role.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Perhaps your marketing org has a cadre of long-term employees that are predisposed to poo-poo new technologies because they’ve gotten comfortable with their status quo tools and what they perceive as ‘their (tech) turf.’ Determine future-state “victory conditions” for every role.

Management 40

Management Transform CMO Communications 40

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. In case you haven’t heard, account-based marketing (ABM) is the new standard for strategic, account-centric, B2B marketing.

Transform 91

Transform Thought Leadership Influencer Marketing CMO 91

Hubspot Marketing

MAY 16, 2022

"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. I get that," says Kipp Bodnar, HubSpot CMO. "A And while a new iteration of the internet is coming, evolutions take years or even decades before a new era is clear.

Customer Acquisition 85

Customer Acquisition User-Generated CMO Transform 85

Adobe Experience Cloud Blog

MAY 16, 2016

As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.

Thought Leadership 91

Thought Leadership CMO Analytics New Technology 91

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52