Litmus

OCTOBER 17, 2024

Keep customers engaged and satisfied, encouraging repeat business through a series of email campaigns for this specific segment of your subscribers. Loyalty/advocacy. Turn satisfied customers into brand advocates by keeping the two-way communication alive through email. Reactivation/win-back.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

AUGUST 19, 2024

Sharing this information helps you create a more effective strategy and messaging that aligns with potential customers’ needs, driving better results. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. Avoid overwhelming recipients with excessive information at once.

Key Performance Indicator 117

Key Performance Indicator Marketing Marketers CRM 117

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Martech

JULY 30, 2024

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

PR 114

PR Gen Z Thought Leadership Communications 114

Martech

AUGUST 12, 2024

This allows us to understand our customers better and tailor their experiences. For example, if a customer frequently buys eco-friendly products, we can highlight similar products in their communications. This allows for better tracking of customer interactions and preferences.

Customer 115

Customer B2C CMO Customer Journey 115

Neil Patel

JUNE 25, 2025

And 43% of customers will recommend brands that do personalization well via word-of-mouth marketing. Even a small boost in loyalty can make a big difference. Increasing customer loyalty by just 5% can improve lifetime profits per customer by up to 86%, according to BrandKeys research.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Customers.ai

DECEMBER 20, 2024

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Highlight stories of how your brand supports customers or contributes positively to the community. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products.

Marketing 113

Marketing Marketers Customer loyalty Price 113

Vertical Response

JANUARY 10, 2025

Key Takeaways Email marketing has evolved significantly, with various types of campaigns such as promotional, transactional, and lifecycle emails serving distinct purposes in driving engagement. This marked the beginning of a new era in digital communication.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. They could set up automated flows to re-engage customers who haven’t purchased in 90 days, offering them a discount on their favorite products. That’s what we are here for. The result?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals. For example, Slack promotes growth through team invites.

Customer Acquisition 65

Customer Acquisition User-Generated Customer loyalty Marketing 65

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. billion monthly active users.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 8, 2025

Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Thats exactly what luxury luggage brand BIS did to promote its limited-edition Wicked collection. Repurposing content also saves time.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

illumin

FEBRUARY 12, 2025

Shared values, genuine brand authenticity, and empathetic communication frequently shape customer loyalty. Making this information easily accessible is a simple way to build trust and encourage socially conscious customers to choose one brand over another. consumers consider values in their purchasing decisions.

Customer loyalty 59

Customer loyalty Communications Advertisers Advertising 59

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. This leverages social proof and creates a sense of community.

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52

Vertical Response

MARCH 15, 2025

It stands out in the digital marketing landscape due to its low-cost, high-impact potential and its ability to enhance customer engagement. billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

SocialPilot

JANUARY 15, 2025

Provide your customers with a free gift or sample with their next order. Extend access to exclusive deals or promotions. Add loyalty points to their rewards account. These incentives can motivate customers to share genuine experiences while fostering positive relationships with your brand.

Customer 97

Customer User-Generated Management Product 97

Vertical Response

OCTOBER 27, 2024

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Vertical Response

OCTOBER 13, 2024

Ethical considerations in AI application, such as data privacy, transparency, and bias mitigation, will be crucial for building trust and maintaining customer loyalty in AI-driven email marketing. Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Hootsuite

APRIL 2, 2025

Brand storytelling uses a narrative to communicate a message. Instead of simple promotion (for example, a billboard saying, Buy This Product !), Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel.

Branding 68

Branding User-Generated Food Transform 68

Vertical Response

MAY 18, 2025

Key Takeaways Understanding key email marketing vocabulary is crucial for effective campaign strategy and communication with stakeholders. Different types of emails , such as newsletters, promotional emails, and transactional emails, each play a specific role in a marketing strategy.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

ConsumerTalk

JULY 8, 2025

By engaging customers in a more personal manner, brands can gather valuable insights into consumer preferences and behavior. In the beverage sector, this means understanding what flavors, packaging, or promotions resonate with different segments of the market.

Conversational Marketing 52

Conversational Marketing Transform Retail Marketing 52

Sachs Marketing Group

APRIL 30, 2025

Community outreach programs are an excellent and unique way to provide services to various groups or causes, increase brand affinity, and maintain customer loyalty. It involves promoting content, building relationships, and finding new clients. This helps boost your efforts to foster loyal customers.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Customers.ai

JANUARY 2, 2025

This approach is especially popular in ecommerce for its ability to personalize communication and nurture customer relationships at scale. Trigger-based email marketing relies on automation software that tracks customer actions or predefined events. How does trigger-based email marketing work?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. Additionally, sales can enhance transparency by communicating the onboarding process and any limitations upfront, emphasizing what customers can realistically expect as they get started.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. Marketing managers and specialists should strive to create campaigns that promote positive body image, self-acceptance, and inclusivity.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Marketing Insider Group

DECEMBER 19, 2024

The Benefits of Small Business Community-Building While the advantages of building a small business community may not be immediately apparent, there are quite a few benefits. These include: Heightened customer loyalty. All these factors make customers loyal and willing to spend money at your business.

Transform 58

Transform Customer loyalty Retail Communications 58

Lusha

NOVEMBER 18, 2024

Breaking Down Barriers: A Unified Approach In the traditional model, sales, marketing, and customer success teams often operate as separate units, each with its own goals, metrics, and processes. This can lead to better alignment, better communication, and missed opportunities. In B2B sales, old methods need to be fixed.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40