Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. What is a social media marketing strategy?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. 89% of marketers agree that influencer marketing positively impacts brand awareness.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 111

Influencer Marketing Food User-Generated Affiliate Marketing 111

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 131

Influencer Marketing Price Affiliate Marketing Millennials 131

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. What is a global social media marketing strategy?

Social Media Marketing 129

Social Media Marketing Marketing Marketers User-Generated 129

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing 80

Influencer Marketing Transform Marketing Marketers 80

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 108

Branding Tentpole Entertainment Transform 108

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 119

Analytics Price PR CRM 119

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 115

SEO Real Estate User-Generated Promotion 115

Businesses Grow

SEPTEMBER 23, 2024

This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it. It’s a 24-year-old TikTok star, Influencer marketing has entered a new phase. About a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. It isn’t P&G.

Manufacturing 73

Manufacturing Influencer Marketing Energy Marketing 73

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated 95

User-Generated Marketing Marketers Analytics 95

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. They believe their favorite influencers. Let me explain.

Branding 99

Branding Thought Leadership PR User-Generated 99

Marketing Insider Group

OCTOBER 23, 2024

Brands use this information to gauge audience perception, manage reputation, and adjust their communication strategies accordingly. Sentiment analysis helps marketers react quickly to issues before they escalate, allowing for more responsive and informed decision-making. Some of the most notable advantages include: 1.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Vertical Response

JUNE 11, 2025

Emails were characterized by: Being primarily text-heavy Having limited design elements Using basic HTML formatting The focus was on delivering straightforward promotional messages without the bells and whistles of modern email marketing. The design and layout of these emails were basic, emphasizing readability over aesthetics.

Transform 52

Transform Email Marketing Analytics Marketing 52

Hubspot Marketing

JUNE 10, 2025

So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy. How do marketers feel about inclusive marketing?

Fashion 110

Fashion Marketing Marketers Advertising 110

Sprout Social

JUNE 11, 2025

Influencer marketing is a proven driver of social media growth. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. It’ll keep you organized and provide more context on the influencer.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 82

Transform User-Generated Law Communications 82

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. So, they need more explainers behind your marketing strategy. They likely had an input in formulating it.

Transform 118

Transform Analytics Social Media Marketing Key Performance Indicator 118

Use Insider

NOVEMBER 29, 2024

So, how do you stay updated with the latest industry trends, technologies, and marketing strategies? The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. Topics include: Will AI take over marketing?

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

Sprout Social

JUNE 5, 2025

Email marketing Email lists are valuable owned assets for direct communication with your audience. At Sprout Social, our social team leans heavily on Influencer CPL to assign a tangible dollar value to those crucial early-funnel actions driven by our influencer marketing program.

Thought Leadership 78

Thought Leadership Finance B2C Communications 78

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. The influencer thanks the brand for the product and posts about it.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Buffer Marketing

MARCH 23, 2025

This will not only boost social engagement but also allow you to communicate with your audience and understand their needs better. These qualitative insights are crucial to inform your social media marketing strategy. Influencer marketers also look for a high engagement rate when partnering with creators.

Social Media Marketing 78

Social Media Marketing Analytics User-Generated Customer loyalty 78

illumin

FEBRUARY 19, 2025

User behavior continually changes as new websites, platforms, and online hangout spots appear and disappear this means your strategy must also change. Continuously grow your email list Email marketing remains a steadfast way to grow your audience. Use this to your advantage by fostering a community of like-minded, enthusiastic users.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. But checking out what they're doing with a competitive analysis tool can help you understand their strategy and inform your own.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

SocialPilot

APRIL 23, 2025

Work with Influencers for Positive PR Coverage Influencer marketing harmonizes PR with social proof by capitalizing on credible voices in your industry. Surprisingly, 69% of consumers trust influencers over information published directly by a brand. Collaborate with industry influencers and brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. This will help you get closer to living and communicating your values on social.

Gen Z 96

Gen Z Branding Food Fashion 96

Sprout Social

MARCH 11, 2025

Name: Savanna Sargent Company: Sprout Social Title: Manager, Content My definition of social media culture: It’s a reflection of how we communicate, connect and express ourselves online through shared values, norms, interests, behaviors and more. Now, [social media] is so ingrained in many parts of our lives, especially marketers.

Branding 101

Branding Transform User-Generated Fashion 101

Duct Tape Marketing

APRIL 2, 2025

Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication. The most effective marketing strategy? The most effective marketing strategy?

Marketing 64

Marketing Marketers Branding Communications 64