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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records.

Analytics 119
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. Product marketers rely on AI to predict market trends, review competitor products and assess customer engagement in product categories, refining their launch strategies.

Transform 127
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Top 7 Best Pricing Tips for Boosting Your Business Revenue

Vertical Response

Looking for effective pricing tips to boost your business revenue? This article covers vital strategies, from understanding costs to using psychological pricing. Learn how to set prices that enhance profitability and growth. Understand Your Costs Understanding your costs is the bedrock of any effective pricing strategy.

Price 52
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How to market your brand to budget-conscious prospects

Hubspot Marketing

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Consider implementing dynamic pricing and limited-time offers. Email is still one of the most effective communication channels.

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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

With a narrow list, you can look at feature details, pricing, effort to integrate into your environment, customer reviews, security and data compliance, and operations complexity. Company/Product Positioning I grew up as a marketer in high-tech startups and worked for several companies from inception to IPO or acquisition.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52