Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

Branding 130

Branding Copywriting Law Marketing Ethics 130

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. This is a core principle of SegMetrics.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

Copywriting 143

Copywriting Price Transform Digital Marketing 143

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Most marketers can identify poor web copy when they see it. Know your audience. Figure out the why.

Copywriting 137

Copywriting Inbound Marketing SEO Product 137

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Buffer Marketing

MAY 23, 2024

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do copywriting formulas work?

Copywriting 122

Copywriting Fashion Product Education 122

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. Quick Takeaways. Quick Learners.

Copywriting 144

Copywriting Finance Law B2C 144

Martech

JANUARY 27, 2025

While that’s bad news for investors, it’s good news for marketers. DeepSeek has disrupted the AI market because it doesn’t have the resources the established players have. That’s good for marketers. At the time of writing, Nvidia stock was down 15%, wiping out more than $400 billion in market value.

Copywriting 109

Copywriting Marketing Marketers Price 109

CopyBlogger

DECEMBER 8, 2022

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. Continue Reading.

Content Marketing 140

Content Marketing Copywriting Marketing Marketers 140

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting.

Copywriting 144

Copywriting SEO User-Generated Branding 144

CopyBlogger

SEPTEMBER 1, 2022

A few basic questions can help you start learning how to be a copywriter: Are your readers doing what you. The post How to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn) appeared first on Copyblogger. Continue Reading.

Copywriting 143

Copywriting Content Marketing Marketers Marketing 143

Search Engine Journal

JANUARY 13, 2022

SEO copywriting doesn’t end after the content is published. The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal. Read on to discover how to help your site rank before, during, and after writing.

Copywriting 143

Copywriting SEO Content Marketing Marketers 143

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 123

Copywriting User-Generated SEO Market Trends 123

Search Engine Journal

AUGUST 9, 2021

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine Journal.

Copywriting 127

Copywriting SEO Content Marketing Marketers 127

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity.

Transform 122

Transform Manufacturing Copywriting Law 122

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The remedy Set realistic goals for your content.

Manufacturing 112

Manufacturing Copywriting Education Content Marketing 112

CopyBlogger

JUNE 9, 2022

The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger. Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention, Continue Reading.

Copywriting 120

Copywriting Content Marketing Marketers Marketing 120

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 105

Product Marketing Product Management Marketing 105

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers. I was also taken aback. Absolutely.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Search Engine Journal

OCTOBER 30, 2020

The post 7 Effective Productivity Hacks to Combat Crappy Copywriting via @ronlieback appeared first on Search Engine Journal. The number one reason for disengaging copy? A lack of productivity. Here are seven tips to help deliver quality copy on various writing projects.

Copywriting 129

Copywriting Product Education Content Marketing 129

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 116

Transform Content Marketing Marketing Marketers 116

Search Engine Journal

APRIL 18, 2022

You work hard at crafting just the right message – don't sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your Messaging appeared first on Search Engine Journal.

Copywriting 119

Copywriting Content Marketing Marketers Marketing 119

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. How about it?

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 108

User-Generated Price Marketing Marketers 108

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split testing to increase their landing pages conversion rates. Thats a ton of wasted marketing potential. Im a tinkerer at heart.

Place 119

Place User-Generated eBook Marketing 119

Search Engine Journal

MARCH 9, 2021

Content alone won’t help you build long-lasting customer relationships. The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal. It’s your tone of voice that makes all the difference. Learn how to hone it here.

Copywriting 116

Copywriting SEO Customer Content Marketing 116

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great! When they say it its social proof.

Copywriting 111

Copywriting Transform SEO Place 111

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 130

Copywriting Energy Retail Analytics 130

Jeff Bullas

DECEMBER 27, 2022

Perhaps the most important step in generating SEO-optimized SaaS content is performing the right market and keyword research. By gathering the data and knowledge you need to draft successful content, you set your entire campaign up for success. Also, think about where your market is at in the buyer journey. Image Source.

SEO 275

SEO Copywriting Law Communications 275