SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Types of Social Media Content Creators Not all content creators are the same, and thats good.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Litmus

DECEMBER 2, 2024

Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best. Step 4: Craft compelling content This is the fun stuff (says the content marketer). Type of email: What category of email is this?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Exposure Ninja

JUNE 13, 2025

By analysing Amazon’s strengths and weaknesses , we crafted an integrated SEO and Content Marketing strategy that positioned Golf Course Lawn Store as the go-to authority for premium lawn care. Their marketing materials, packaging, and digital content feature clean design, high-energy visuals, and powerful, action-driven imagery.

Branding 52

Branding Transform Energy Communications 52

SocialPilot

JULY 7, 2025

The platform is testing promotional content , which could mean big things for brands. To make it easier for service-based businesses such as salons, gyms, repair shops, and more to promote themselves through short-form video and influencer partnerships. Threads’ First Ad Test Ads are coming to Threads!

Thought Leadership 67

Thought Leadership Marketing Marketers User-Generated 67

Animalz blog

JULY 8, 2025

It’s a look at the future of content operations at scale. About This Season of the Animalz Podcast: Breaking Down the Walls of Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

SocialPilot

JULY 21, 2025

Develop a Compelling Content Plan Random posting won’t get you far. Create a content plan that aligns with your goals and audience. Mix up content types : educational, behind-the-scenes, user-generated content, and promotions. A content calendar helps you stay consistent and avoid scrambling at the last minute.

Transform 40

Transform Retail Fashion Traditional Marketing 40

Businesses Grow

DECEMBER 16, 2024

I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one. Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. AND offered to share it with two peers (one registered as well).

Gen Z 101

Gen Z Marketing Marketers B2C 101

Buffer Marketing

APRIL 22, 2025

Use video templates You can create a classic reusable video template so you don’t have to think about creative video content production every time. For example, you can have a content format for customer testimonial videos where you ask them a set of similar questions. Created video content to promote your brand story?

Video Marketing 78

Video Marketing Social Media Marketing Marketing Marketers 78

Animalz blog

MARCH 18, 2025

Parthi gained insights into how search works behind the scenes, giving him a unique perspective on content marketing. At Google, he tried to launch Google Chat (to compete with Slack), an experience that taught him about product development and market fit. But that means as a content marketer like. Focus on that.

SEO 62

SEO Education Content Marketing Product 62

Hubspot Marketing

MAY 5, 2025

And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. Marketers are moving fast, even as executives keep analyzing AIs value and use cases. This goes far beyond content automation. Its a natural shift in energy from human to machine.

Price 98

Price PR Gen Z User-Generated 98

SocialPilot

JULY 4, 2025

Best Post Ideas: “Meet the team” spotlights Employee intros, anniversary, or promotion shoutouts Career growth journey (“from intern to Dept. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. Your content doesn’t need to be viral. Most B2B marketers are measuring the wrong thing.

Thought Leadership 64

Thought Leadership Transform User-Generated Gen Z 64

Martech

JUNE 16, 2025

The skills required to read a room, build energy and guide people through an experience translate surprisingly well into change management. For marketers tasked with building and promoting these leaders’ brands, their playbook is being rewritten, too.

Thought Leadership 70

Thought Leadership Transform Law Manufacturing 70

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter. And it just.

B2C 62

B2C eBook SEO Customer 62

Animalz blog

JULY 15, 2025

While many content leaders get frustrated by complex organizations, she finds energy in working through these challenges. 06:30) This result shows that editorial, thought-leadership content can have a clear business impact when it replaces product-focused pages. “If So I am one of the early adopters of content marketing.

Thought Leadership 62

Thought Leadership Branding Content Marketing Energy 62

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. But AI takes customer service automation to another level.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Martech

MAY 27, 2025

Gives you some video fodder to promote the webinar (Everyone loves a good trailer!). What happens after the webinar matters most It’s common to think of webinars as one-and-done types of content. All of the energy and work is put into producing and completing the webinar.

Logistics 110

Logistics Energy Event Marketing Education 110

Animalz blog

JUNE 3, 2025

The role of content is not that top-of-funnel, ultimate guide stuff Its more offering our bold point of view, our spicy POVs convincing people to work with us and invest with us. ( 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel. 23:55 ) Heike wants a shift in content team roles.

Advertisers 62

Advertisers Advertising Analytics Product Marketing 62

Search Engine Roundtable

JULY 1, 2025

Google is also promoting AI Mode with a Google Doodle today. Google Promotes AI Mode With Animated Google Doodle Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. Navah Hopkins on LinkedIn We’re making a long-term bet on fusion energy through our partnership with @CFS_energy.

Law 57

Law Energy SEO Fashion 57

Scoop.it!

SEPTEMBER 22, 2022

Today, nearly 97% of all Fortune 500 enterprises use at least one social media platform to promote their brands. That said, using social media for marketing doesn’t mean that you bombarded social media users with hard-selling, marketing pitches. That’s where content marketing fits into the picture.

Promotion 116

Promotion Content Marketing User-Generated Marketing 116

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Quick Takeaways. Understand Your Ideal Customers.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Content Marketing Institute

NOVEMBER 7, 2017

Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

Promotion 111

Promotion Advertisers Advertising User-Generated 111

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 145

Content Marketing Transform Marketing Marketers 145

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Search Engine Land

NOVEMBER 22, 2023

Your products have all been carefully chosen for their beauty, energy, and transformative properties that your customers believe can bring happiness, beauty, and peace into their world. Immerse yourself in the captivating beauty and positive energy of our carefully curated collection sourced from around the world.

Promotion 105

Promotion Transform Energy Retail 105

Adobe Experience Cloud Blog

APRIL 3, 2012

He’s helping brands tap into the power of great content and we are thrilled to welcome him. . Most likely, you’ve scanned the same industry stats I have about content marketing – every new one more eye-opening than the last. 26% of overall B2B marketing budgets are going to content. The Content Juggle.

Content Marketing 115

Content Marketing Marketing Marketers Energy 115

Scoop.it!

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. At least 65% of content marketers report operating with a fully-fledged, documented marketing strategy to push their websites, and drive traffic toward them.

Promotion 105

Promotion SEO User-Generated Energy 105

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

Content Marketing 110

Content Marketing Transform eBook Fashion 110

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Content Marketing 111

Content Marketing Transform eBook Fashion 111

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Marketing Plan 145

Marketing Plan Energy Marketing Marketers 145

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. What does this mean for content marketers? Think about how you can show the thoughts of people through your content marketing. What does this mean for content marketers? . Use real-life case studies in your content.

Content Marketing 103

Content Marketing Marketing Marketers Communications 103

Content Marketing Institute

DECEMBER 25, 2018

Don’t panic about keeping up with progressive content trends like these. Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals.

Content Marketing 112

Content Marketing Marketing Marketers Energy 112

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. The team focused a lot of time and energy on it, and they should, but email was the No.

Content Marketing 105

Content Marketing Transform Marketing Marketers 105

Hubspot Marketing

APRIL 24, 2023

His prompt was simple enough: include a joke, a curse word, and let people know about the company's holiday promotion – all in the voice of Ryan Reynolds. However, it's a prime example of marketers using AI to streamline the creative process. AI for content ideation. Of course, scaling marketing campaigns is no easy feat.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Focus on the journey, the decision-making process and the outcomes.

Customer Journey 130

Customer Journey Customer Energy Transform 130