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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description.

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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit. In other words: which distribution channels best align with your product, attract customers, and allow for repeatable growth at scale? Here are our top four tips.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). This one does.

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Build Trust by Saying What Others Won’t

Duct Tape Marketing

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. If your inbound marketing feels stale or your SEO strategies are falling flat, it might be time to rethink what you’re willing to say.

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How to Make Your B2B Content Marketing More Successful

Adobe Experience Cloud Blog

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. Need more help?

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know your prospects pain points. Know them all.

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Road Map to Success: Resources to Refresh Your Content Marketing Program

Content Marketing Institute

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).