Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges. Buyer personas.

Customer Acquisition 64

Customer Acquisition User-Generated Customer loyalty Marketers 64

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. And if you need help planning your ad strategy, this kit is great for that.) Know your audiences social media habits.

Social Media Marketing 133

Social Media Marketing CMO Finance Health 133

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing isn’t the same game at a different level; it’s a different league altogether. Here’s why: B2B social media marketing is more complex. B2B social media is less straightforward by the very nature of its products. In B2C, attribution is usually more straightforward.

Social Media Marketing 98

Social Media Marketing B2C User-Generated Entertainment 98

Buffer Marketing

AUGUST 21, 2024

This course is perfect for you if you want to grow your following and develop a social media marketing plan to earn a sustainable income as a full-time creator. 6: Content marketing blueprint Best course for SaaS businesses looking for social media marketing inspiration Price : Free version available.

Social Media Marketing 118

Social Media Marketing Copywriting Price Marketers 118

Hubspot Marketing

DECEMBER 24, 2024

So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production.

SEO 116

SEO Education Product Place 116

Spiralytics

JANUARY 15, 2025

Kantar ) Around 26% of marketers plan to spend less on X ads in 2025. Kantar ) Less than 25% of experts plan to do more marketing on X. Statista ) Only 4% of marketers think X ads are safe for their brand, compared to 39% who trust Google ads. X ) Impressions on X increased by 20% from October to November 2023. (

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. How to Use It Product: What exactly are you selling?

Marketers 120

Marketers Marketing Price User-Generated 120

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Pro tip : Write out a mission statement for each network.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 4.

Marketers 98

Marketers Customer Journey Marketing SEO 98

Backlinko

MAY 31, 2025

When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Picture this: Your latest email campaign spotlights the latest product launch. You’re setting your team up for missed deadlines, subpar content, and lots of frustration.

User-Generated 91

User-Generated Analytics Whitepaper Management 91

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Lynton Web

MAY 8, 2025

Develop a content calendar that ensures consistent posting while balancing promotional content with engaging, shareable material that builds community. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Neil Patel

MAY 30, 2025

Wonder why manufacturers with inferior products and processes regularly outsell your company? Instead, it’s a marketing issue. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. I’ll let you in on a secret.

Manufacturing 73

Manufacturing B2C Thought Leadership Marketers 73

Exposure Ninja

JUNE 13, 2025

How does PPC fit into your wider marketing plan? What seasonal trends or market shifts should we anticipate? How does your product or service differentiate itself from the competition? Curious about what to look for when choosing a partner for your content marketing ? Who’s your ideal customer?

Price 52

Price Copywriting Communications eCommerce 52

Welcome Software

OCTOBER 31, 2024

The bottom line is that the more content you have at your disposal, the better the chances of surfacing relevant content. Scaling content creation is easier than you think. Some examples include: For ecommerce brands, this can be as simple as product recommendations based on real-time behaviors and historical purchasing data.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52

Litmus

DECEMBER 2, 2024

The more you can tailor your email marketing campaign to your specific audience, the more likely they’ll engage with it. What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. First, ask yourself: who do you want to reach?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. It keeps your ideas, deadlines, briefs, publishing, and content distribution tasks on track, whether youre working solo or as part of a team.

Price 76

Price User-Generated Analytics Management 76

Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Kim Snow is the Head of Demand Generation at TeamOhana.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Hubspot Marketing

FEBRUARY 19, 2025

Using the Eisenhower Matrix in my day-to-day task planning didnt just help me get more organized: it transformed my decision-making process. Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. Ready to prioritize?

Transform 96

Transform Finance Management Communications 96

Martech

JUNE 9, 2025

With a continuous effort to connect the dots between CEPs, problems, triggers and your brand, you can build momentum with buyers who become in-market and those who will enter the market in the future. Situational, not product-focused. Not product. Now you can introduce your product.)

Thought Leadership 62

Thought Leadership Transform CRM Customer Journey 62

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management 60

Management CRM Price Analytics 60

Marketing Insider Group

MAY 17, 2021

That same logic applies to content marketing. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Not having a plan could derail your efforts and make ROI elusive.

Marketing Plan 144

Marketing Plan Content Marketing Key Performance Indicator User-Generated 144

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Product photos, blog posts and how-to videos. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. If you can’t answer these questions, then you need a content marketing plan.

Marketing Plan 118

Marketing Plan Content Marketing Whitepaper Marketers 118

Marketing Insider Group

APRIL 21, 2020

gross domestic product. This shows the value of the product or service through the customer’s selling points, not the brand’s. The “performance” part of performance video requires marketers to think through the action they want the user to take after watching the clip. Purchasing a certain product?

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

APRIL 22, 2024

The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach. Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences. Generic campaigns won’t cut it anymore.

Marketing Plan 133

Marketing Plan Customer Journey CRM Marketers 133

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. That’s content marketing in a nutshell. How’s it doing in 2021?

Content Marketing 145

Content Marketing Marketers Marketing B2C 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

APRIL 6, 2021

With content marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Content Marketing Examples.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketers 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 137

Content Marketing Outbound Marketing Marketers Marketing 137

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. 86% of video marketers say video has increased website traffic. 87% of video marketers say video gives them a positive return on investment. 94% believe video helps consumers better understand their product or service. .

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Engagement?

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145