Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know your prospects pain points. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 112

Content Marketing Marketing Marketers Energy 112

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But with the right prompt, ChatSpot can get me there 10X faster.

Marketing Plan 137

Marketing Plan SEO Management Product 137

Hubspot Marketing

NOVEMBER 11, 2019

It will take under 10 hours to complete and focuses on building a strong e-commerce strategy, plus how to optimize that content on Google. You'll learn how to make an online marketing plan, integrate keywords into social media, and get training in Google's Ad technology. Social Media Marketing Course.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Marketing Insider Group

JULY 3, 2023

Buzzsumo Buzzsumo is a top content marketing tool for any martech stack. The newsletter and network also help readers discover sources for funding and product market fit. The content is a treasure trove for B2B marketers looking for current trending topics and pain points for business leaders.

Health 129

Health Place Marketing Plan Content Marketing 129

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 114

User-Generated Marketing Marketers CMO 114

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. Restructure around customers, not products.

CMO 89

CMO Management Product Content Marketing 89

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 121

Price Market Segmentation SEO Market Research 121

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. eCommerce Planning Kit. Planning ahead can save you time and heartache later. Sales Excel Templates.

Marketing 145

Marketing Marketers Key Performance Indicator SEO 145

Neil Patel

FEBRUARY 13, 2023

Even though small businesses don’t have as much of a cushion as larger businesses, there are opportunities for all businesses to thrive (even when competitors start failing) with the use of strategic marketing plans. Have a Plan to Evaluate ROI for Everything Ask yourself these questions: What are your business goals?

B2C 119

B2C Marketing Marketers Price 119

Rock Content

APRIL 28, 2023

This P is about how your product is placed (literally and figuratively) in the market and how that then affects how the product is viewed by potential customers. Promotion The final piece in the puzzle, this P, concentrates on how you will promote your product.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed. Types Of Marketing. There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. If your customer service isn’t tops, this will affect how users view your product. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Your marketing can serve many purposes, so what is your end objective?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Welcome Software

MAY 3, 2022

Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate. The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Duct Tape Marketing

MAY 8, 2024

He is a rebellious marketing rebellious Ozzy marketer, serial entrepreneur, and number one bestselling author of the One Page Marketing Plan and a new book we're going to talk about today. Lean Marketing, more Leads, more Profit, less Marketing. This is John Jantsch. My guest today is Alan Dibb.

Transform 88

Transform Entertainment Place CRM 88

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Pam Didner

MAY 26, 2020

So, if you have daily huddle calls, use the opportunity to document your marketing continuity plan During the pandemic, many marketing teams started a daily marketing huddle to ensure close communications. Check out this blog post: Important templates you need to update your marketing plan.

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform 66

Transform Affiliate Marketing Marketing Strategy Marketing Plan 66

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. That’s because no matter how amazing your product is, if it doesn’t resonate with your audience, you’ll be dead in the water. Your “thesis” is your solution to that problem.

Branding 146

Branding Transform Customer Acquisition Customer 146

Duct Tape Marketing

AUGUST 28, 2023

Add to this email marketing, SEO, content marketing, PPC advertising, influencer marketing, affiliate marketing - and you're facing a veritable buffet of choices. But rather than throwing your hands up in defeat or jumping haphazardly from one strategy to another, it's critical to devise a marketing plan.

Transform 50

Transform Affiliate Marketing Marketing Strategy Marketing Plan 50