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10 Ingredients For A Successful Content Marketing Mix via @sejournal, @thatbberg

Search Engine Journal

Content marketing is a lot like baking. The post 10 Ingredients For A Successful Content Marketing Mix appeared first on Search Engine Journal. Check out these ingredients you need to make your strategy a success.

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Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix

Marketing Insider Group

Offline marketing is not dead. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing.

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Content Marketing Can Do More Than Survive in the New World

Content Marketing Institute

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Podcasts: 10 Audio Marketing Reach Tactics

Heidi Cohen

Want to expand your voice and audio marketing reach? Add podcasts to your content marketing mix. Use these 10 audio marketing tactics to create or improve your podcast. The post Podcasts: 10 Audio Marketing Reach Tactics appeared first on Heidi Cohen. Includes charts.

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A deep dive into how marketers use MarTechBot

Martech

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

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