Marketing Insider Group

MAY 6, 2019

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […].

Marketing Plan 109

Marketing Plan Content Marketing Marketing Marketers 109

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. Today, 66% of businesses are already using or plan to use AI for sustainability, and 42% agree they plan to use AI in the future. And that’s not all. On top of that?

Content Marketing 91

Content Marketing Marketing Marketers Analytics 91

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. You can be the world’s greatest strategist, developing plans and metrics to measure. He goes on to compare science and art to the yin and yang for today’s marketers. And the reverse is also true. ”

Marketing Strategy 76

Marketing Strategy Content Marketing Key Performance Indicator Analytics 76

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Continue reading →

Market Trends 145

Market Trends Content Marketing Marketing Marketers 145

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 73

Marketing Plan Branding Marketing Marketers 73

Marketing Insider Group

MAY 9, 2019

And in turn, content marketers need to become more sophisticated as well. The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group. We see some type of change every […].

Marketing Plan 104

Marketing Plan Content Marketing Marketing Marketers 104

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. Your content marketing is similar.

Content Marketing 130

Content Marketing Health Inbound Marketing Marketing 130

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Marketing Plan 143

Marketing Plan Energy Marketing Marketers 143

Scoop.it!

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. And it’s not better than sliced bread. Let us explain.

Digital Marketing 145

Digital Marketing Marketing Strategy Content Marketing Marketing 145

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 1 : Get Buy-in For Your Plan.

Marketing Plan 91

Marketing Plan Content Marketing eBook Whitepaper 91

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Content Marketing: 2021 Current Trends.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Marketing Insider Group

SEPTEMBER 12, 2016

So you’ve just gotten the green light from the leadership team to launch a content marketing program. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group. But there’s a problem: they want you to do this within the next month or so.

Marketing Plan 98

Marketing Plan Content Marketing Marketing Marketers 98

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It’s just that simple to begin a video marketing strategy. This is the reason you need to set marketing goals for yourself and your company. Your Q & A video content gives you the time to expand upon an answer. it’s boring.

Video Marketing 74

Video Marketing Marketing Plan Marketing Marketers 74

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. How about it?

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Marketing Plan 91

Marketing Plan Content Marketing Marketing Marketers 91

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Content Marketing 137

Content Marketing Customer Marketing Marketers 137

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Proactive co-own key success metrics.

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help.

Marketing Strategy 77

Marketing Strategy Content Marketing Marketing Marketers 77

Search Engine Journal

JUNE 3, 2020

Modify your content marketing plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. The post 5 Content Marketing Action Items During a Pandemic via @mansidhorda appeared first on Search Engine Journal.

Content Marketing 137

Content Marketing Marketing Marketers Marketing Plan 137

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Digital Marketer

JANUARY 2, 2023

Making sure people know and remember your brand is where to use content marketing to build brand awareness. Want to get certified in Content Marketing? Content Marketing’s Role in Brand Awareness. Enter content marketing’s role in today’s customer journey. Understanding Brand Awareness.

Content Marketing 76

Content Marketing Branding Customer Journey Marketing 76

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 70

Marketing Plan Content Marketing B2C Whitepaper 70

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Marketing Plan 91

Marketing Plan Event Marketing Marketing Marketers 91

Econsultancy

MARCH 10, 2022

Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that informs and entertains, adding to the complexity of creating a compelling content strategy. Register Now.

Influencer Marketing 52

Influencer Marketing Content Marketing Entertainment Marketing 52

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Content Marketing 115

Content Marketing CRM Marketing Marketers 115

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Adobe Experience Cloud Blog

JANUARY 19, 2018

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. question has yet to be clearly answered.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 122

Marketing Strategy Content Marketing Marketing Marketers 122

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Marketing Insider Group

MAY 29, 2018

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group. It reveals where you are now and where you want to be in a year.

Marketing Plan 97

Marketing Plan Marketing Marketers Content Marketing 97

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96