Marketing Insider Group

DECEMBER 20, 2011

These materials quickly fall into a vast sea of “marketing mush” without making any impact on the market, while interesting content gets shared via email, retweeted, or “liked” on Facebook, reaching a much larger audience. How To Create Interesting Content. ROI = Return on Interesting.

Content Marketing 87

Content Marketing Content Placement Marketing Marketers 87

Marketing Insider Group

SEPTEMBER 17, 2019

Finding influencers in that new market, he points out, can help jumpstart your content marketing to your new target market. If you can afford to pay an influencer to create content to engage your new market, do so. Finally, Don’t Forget About Your Employees.

Gen Z 86

Gen Z B2C Whitepaper Content Placement 86

Marketing Insider Group

OCTOBER 28, 2019

Using that document as a guide, create a custom content roadmap that will flesh out all the ways you’ll produce, distribute, and promote content. If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals. It’s more likely they’re on Instagram.

Marketing Strategy 96

Marketing Strategy Content Marketing Whitepaper Transform 96