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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

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The email deluge: Wednesday’s Daily Brief

Martech

And you definitely should still communicate with more casual customers, just realize that inbox real estate is scarce, and try developing other channels for those less hardcore purchasers. Using marketing technology requires great (human) minds. Let’s chat about this product. The agenda and registration link are here.

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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. These digital conversations help customers understand how to use the company’s products and gather tips for maintaining an effective skincare regimen. Marketing campaigns.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. Cross-selling recommends additional products that complement the one being bought. Focus on value.

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The Top 5 Benefits of Combining Email Marketing with SMS

Campaign Monitor

SMS and email marketing come with a guarantee your end audience already knows the basics of your brand. Communications for these mediums have more real estate for you to build your brand and story. One example would be launching a new product offering, where you may need to call out specifications and pricing info.

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16 Ways Businesses are Using Automation

Many Chat

Muan is a Chat Marketing agency based out of Cancun, Mexico. It runs advertising campaigns for global brands across many industries, including real estate, eCommerce, coaching, and insurance. The brand has sold more than 245,000 watches in 130 countries, and its products reflect the modern lifestyle of stylish Millennials.