Copywriting Market Segmentation User-Generated 
Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. of marketers use generative AI for keyword research.
Rock Content
JUNE 27, 2023
Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of generating more conversions. Is the business ultimately benefiting from their actions? That’s when our “Website BOFU Pages” project started.
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Rock Content
AUGUST 25, 2020
How to apply personalization through Content Marketing? Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. Market segmentation. How to measure your results?
CXL
JUNE 2, 2022
iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move.
Duct Tape Marketing
JANUARY 14, 2016
It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them. After all, this is the “me” generation we’re talking about.). Hold contests.
Unbounce
OCTOBER 20, 2023
He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Understand the technical limitations of your audience Are they primarily iPhone users?
CXL
FEBRUARY 3, 2022
After getting your product to market and working to gain traction (with new insights but little in the way of financial reward), the growth stage accelerates your ascent. Generating interest and capturing demand this way comes with several benefits. Your marketing goal in the introduction stage is to get out of the introduction stage.
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