Remove Customer loyalty Remove Digital Marketing Remove Management
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How to manage SEO campaigns during economic downturns

Search Engine Land

They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways.

SEO 108
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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 113
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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

1991) Managing Brand Equity. Why is brand loyalty important? Brand loyalty ensures they do so again and again. Of course, as social marketers know, relationship-building is where digital marketing truly shines. But that’s not the stuff that builds relationships and loyalty. Source: Aaker, D.A.

Branding 124
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AI agents: 2025 predictions

Martech

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust.

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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Fortunately, brands have a huge advantage—their existing relationship with customers. And it is not just traditional ad spending.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 95