Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 104

Email Marketing Customer loyalty B2C Marketing 104

OnPassive Marketing

NOVEMBER 11, 2022

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. This guide will share some of the best free email marketing courses you can take advantage of.

Email Marketing 80

Email Marketing Marketing Marketers Customer loyalty 80

OnPassive Marketing

AUGUST 30, 2022

However, email marketing, despite the many benefits it has, is still often overlooked. This article discusses how B2B companies will benefit from email marketing in 2022. Why Email Marketing Is Key? Email marketing is a powerful way to reach and engage your customers.

Email Marketing 76

Email Marketing Customer loyalty Direct Mail Marketing 76

AWeber

MARCH 16, 2023

Get feedback from them, and apply it to content across all the marketing funnel stages. In this post, we’ll show you how to build a powerful email marketing funnel. Awareness Awareness is the first of the marketing funnel stages. However, forgetting about your customers is a bad idea. Remember the Pareto Principle?

Email Marketing 117

Email Marketing Customer Education eBook 117

Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

Email Marketing 63

Email Marketing Price Marketing Marketers 63

Sachs Marketing Group

JULY 8, 2023

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Adobe Experience Cloud Blog

MAY 13, 2019

This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engages with the brand. Here are five ways that email marketing can help in an omnichannel marketing approach. . Customer rewards. Improved experience.

Email Marketing 134

Email Marketing Thought Leadership Customer loyalty Communications 134

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. How poor data hygiene can impact email marketing. How marketers can start to clean data. Create individualized email experiences at scale. Learn more.

Email Marketing 92

Email Marketing Customer loyalty Marketing Marketers 92

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. .

Retail 79

Retail Market Trends Email Marketing Customer loyalty 79

Litmus

AUGUST 9, 2022

Why use social proof in email marketing? 3 ways to use social proof in email. Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. 3 ways to use social proof in email marketing campaigns. Read on to learn: What is social proof?

Email Marketing 69

Email Marketing User-Generated Shoppers Customer loyalty 69

Zumvu

OCTOBER 13, 2021

Learn how blending branding with your email marketing can help drive revenue and grow customer loyalty at the same time.

Email Marketing 52

Email Marketing Branding Customer loyalty Marketing 52

Hubspot Marketing

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 145

Email Marketing User-Generated Customer loyalty Shipping 145

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. This refined and personal approach can lead to increased open rates, click-through rates and overall engagement, as customers are more likely to interact with content that genuinely resonates with them.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time.

Customer 94

Customer Customer loyalty CRM Shoppers 94

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Capillary Technologies’s AskAira is an AI-powered content assistant which suggests appropriate messaging and personalized content to improve customer loyalty.

Product 106

Product Customer loyalty Advertising Advertisers 106

Litmus

JANUARY 17, 2023

Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Create individualized email experiences at scale. Learn more.

Customer loyalty 94

Customer loyalty CRM Email Marketing Place 94

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.

Email Marketing 72

Email Marketing Branding Affiliate Marketing Marketing 72

Litmus

MAY 10, 2022

Email marketers rely on their emails consistently getting to the inbox. If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. .

Customer loyalty 95

Customer loyalty Communications Email Marketing Customer 95

Litmus

DECEMBER 12, 2022

In an ever-changing world where every timing matters, personalizing emails at the time they’re sent puts relevancy at risk. Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. Learn more.

Customer loyalty 84

Customer loyalty CRM Email Marketing Customer 84

Use Insider

DECEMBER 22, 2023

Email personalization sets you apart from competitors who still rely on generic campaigns. It boosts customer loyalty When customers receive content that resonates with their preferences, you are more likely to develop brand loyalty with your customers. How do you send personalized mass emails?

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category.

B2C 81

B2C Customer loyalty Email Marketing Place 81

Hubspot Marketing

FEBRUARY 22, 2023

First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 89

Customer loyalty Market Research Price Marketing Strategy 89

Search Engine Land

DECEMBER 11, 2023

Additionally, consider leveraging cost-effective digital marketing tools like email marketing and social media organic content to supplement your paid efforts. Please note that the budget allocation provided is a general guideline, and it can be adjusted based on your specific goals, target audience, and market conditions.

Promotion 108

Promotion B2C Retail Direct Mail 108

Vertical Response

MAY 29, 2023

However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. This is where email automation software comes in – to streamline email marketing, save time and resources, boost customer engagement, and increase revenue.

Price 97

Price CRM Email Marketing Analytics 97

Vertical Response

JULY 3, 2023

In the highly competitive business landscape, savvy marketers or ambitious small business owners are always on the hunt for strategies to elevate customer satisfaction. To transform customers into fervent advocates for their brand. The task of accurately measuring customer loyalty and advocacy, however, can often be daunting.

Customer loyalty 62

Customer loyalty Transform Promotion Customer 62

Martech

SEPTEMBER 1, 2021

Your free All Access pass unlocks 75+ tactic-rich sessions — all available live and on-demand — that explore everyday marketing obstacles and the tactics you need to overcome them, including… Finalizing your strategy to transition from third-party cookies. Identifying opportunities to increase LTV and customer loyalty.

Customer loyalty 89

Customer loyalty Health Global Marketing Email Marketing 89

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Digital Marketing 131

Digital Marketing Whitepaper Copywriting Real Estate 131

Digital Marketer

APRIL 26, 2023

There are a number of ways businesses can collect this data, such as through website cookies, surveys, and customer loyalty programs. Analyze data Once you have collected data about your customers, it is important to analyze it to understand their needs and preferences.

Customer loyalty 78

Customer loyalty eCommerce Shipping Shoppers 78

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 125

Law Marketing Marketers User-Generated 125

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Adobe Experience Cloud Blog

JULY 12, 2010

Marketing Sherpa and Q Interactive found that 56% of recipients considered email from a known sender that was “just not interesting to me&# to be spam. Improve email performance metrics. Sell the right product to the right customer. Increase customer loyalty. Why should segments be developed?

Email Marketing 103

Email Marketing Whitepaper Marketing Marketers 103

Sachs Marketing Group

JULY 18, 2023

By building an email list, you’re investing in a lifelong business asset that boosts customer loyalty, enhances your marketing ROI, and facilitates a personalized customer journey, leading to increased sales and business growth. In this article, you’ll discover why building an email list is important.

Email Marketing 52

Email Marketing Law Customer loyalty Communications 52

Spiralytics

APRIL 23, 2023

Email Marketing Will Continue to Drive Lead Generation Email marketing is one of the most successful digital marketing channels for promoting conversions and generating revenue. So much so that the global email marketing market was valued at $9.62 Email marketing also offers big returns.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Litmus

NOVEMBER 26, 2022

Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant. We ran into this problem for recent email campaign—and Carin Slater (our Email Marketing Specialist) found a workaround. Create individualized email experiences at scale.

Customer loyalty 75

Customer loyalty Email Marketing Promotion Place 75

AWeber

FEBRUARY 6, 2024

Promote your Etsy shop with email marketing Having access to Etsy’s regular visitors is great. Building your email list will help you decrease your dependence on marketplaces and regain control over your online business and your audience. Ready to promote your Etsy shop and boost sales using the power of email marketing?

Promotion 95

Promotion Shoppers Advertising Advertisers 95

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. Audit your automations for accuracy.

Customer loyalty 106

Customer loyalty Email Marketing Promotion Retail 106