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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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How to use AI to discover the causes behind customer actions

Martech

“The question that you should be asking is what is the causal impact of adding or removing a new ad channel, knowing everything that you already know about your current marketing mix,” Franca said. The real question that I should be asking is: What causes customer loyalty?” Avoiding correlations to discover real causes.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Before you can build a marketing strategy, you first need to set clear goals. Or enhance customer loyalty? Goals provide direction and purpose for your entire marketing operation. When defining your marketing goals, ensure they align with business objectives. What does your business want to accomplish?

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it!

That level of personalization helps foster a sense of connection and trust, leading to increased customer loyalty and repeat business. Your business probably already spends a lot of resources on content marketing for your blog and social media channels. Email marketing, by and large, also offers a higher ROI.

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Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content

Litmus

Incorporating this step into your email marketing mix adds more personalization to the shopping experience. Highlighting alternative products similar to prior purchases shows your customers you “get” them and understand their preferences — that extra attention can yield more engagement and increased brand loyalty.