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In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited. Even telemarketers practice a basic form of personalized marketing. The End of the “Not Enough Information” Problem.

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. Taking The Brand Out Of The Story.

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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

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Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads.

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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Senior Manager, Customer Marketing. Shazad Beharry. AutoNation.

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America. So I worked with my leadership team at my previous company to develop a email marketing program. So we run customer marketing program in terms of email, direct mail and SMS.