A vital aspect of successful marketing programs is staying up to date on the latest news, trends and best practices across the industry. Great resources for staying on the leading edge of what’s working and what’s not are the many blogs that report on the digital marketing industry — including topics ranging from search engine optimization to social media marketing to conversion intelligence.
To help you stay on top of the latest and greatest in digital marketing we’ve created a list of eight of the best marketing blogs — highlighting their special features, why you should visit them regularly and what “extra credit” special insight they provide today’s marketing organizations.
Check out these leading marketing blogs and bookmark the ones that resonate with your information needs.
The Wall Street Journal best-selling author and ‘world's first Chief Content Officer’ Ann Handley shares her delightfully fun-to-read thoughts on marketing, content strategy and good writing.
Go for the: Actionable advice on writing conversationally and finding the heart of a story.
Stay for the: Entertaining observations and engaging insights about everything from daily life to literature as she paints a picture of rethinking marketing through great content and better writing.
Extra credit for: Her twice-a-month newsletter “Total ANNARCHY” that reads like a letter from a (very digital marketing savvy) friend.
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When you’re tired of marketing theory and just want to dig into what success looks like, Marketing Examples should be your go-to. Comments from readers like “Better than my marketing degree” and “How is this still free?” sum up what to expect.
Go for the: Quick hit examples of great marketing in practice, from content to SEO to landing pages.
Stay for the: Gems of digital marketing wisdom in a snackable size and practical advice on everything from how to improve your open rate to how to write a compelling CTA. With examples, of course. You’ll find plenty of savable, shareable blog posts here!
Extra credit for: The visual appeal. Colors, fonts and graphics make this blog fun to read and the content memorable.
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MarTech publishes daily posts on marketing news and management insights, including breaking stories, industry trends, and the tips and tricks of various aspects of the digital marketing industry. Marketing Land and MarTech Today merged in 2021 to form the new, single blog MarTech.
Go for the: Daily breaking news stories covering all aspects of the digital marketing industry, which help marketers stay ahead of the competition.
Stay for the: Practical tips and strategies marketers can use in their digital marketing campaigns. Blog post topics are informative and relevant, ranging from updates in content management systems to new features on social media platforms to the latest best practices in email marketing.
Extra credit for: Detailed analytic reports, such as MarTech Intelligence Report Enterprise Digital Personalization Tools: A Marketer’s Guide, B2B Marketing Automation Platforms: A Marketer’s Guide, and Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.
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MobileMonkey is a marketing chatbot platform that publishes a regular blog on all things growth and automation.
Go for the: Step-by-step guides on automating communication and chatbots, especially in the world of social media marketing.
Stay for the: Practical insights on cutting-edge digital marketing techniques like sales outreach automation, influencer prospecting, social media messaging and SMS marketing. The blog posts strive a good balance of covering tried-and-true best practices alongside innovative trends.
Extra credit for: The comprehensiveness of the blogs posts. Short scrolls these are not!
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Marketing expert Neil Patel’s digital marketing blog provides a wealth of insight into email marketing, content marketing and more. Patel is one of the top marketers in the country and has built successful companies of his own, including KISSMetrics and CrazyEgg. He is also a consultant for several Fortune 100 brands.
Go for the: Tactical resources on how to get things done.
Stay for the: Actionable insights that can help drive marketing results in digital marketing, conversion optimization, e-commerce and SEO. Blog posts feature engaging content that is useful regardless of where a marketer is in their journey.
Extra credit for: Daily Marketing School podcast episodes with top-level marketing tips and strategies from entrepreneurs who “practice what they preach.”
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Each week Google’s Digital Marketing Evangelist, Avinash Kaushik, shares solutions to real-world analytic challenges, unpacks future-looking opportunities and highlights frameworks to inspire marketing professionals to “think smart and move fast.”
Go for the: Unique insights on deciphering Google’s search engine mysteries.
Stay for the: In-depth, how-to guidance on both Google Analytics basics and advanced Google Analytics tricks to help measure website and campaign performance. The blog is a goldmine of inspiring and practical information on web analytics and data intelligence — including qualitative analysis, competitive intelligence analysis, web metrics and more. In particular, Kaushik presents insight on how to extract meaningful stories from data and turn them into actionable insights.
Extra credit for: Bringing the fairly dry subject of analytics to life. No small feat!
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One of the most popular blogs in the SEO community, Search Engine Journal has been publishing news and best practices about search engine marketing for nearly two decades.
Think back to 2003, when SEJ launched – the internet certainly was a different beast back then. But they’ve been along for the ride with regular commentary and insights from leading online marketing experts for years.
Go for the: Step-by-step SEO how-to guides and comprehensive analysis on search engine marketing best practices.
Stay for the: Actionable insight on how marketers can maximize search traffic. Data-driven articles and blog posts keep readers up to date on industry news related to SEO or inbound marketing initiatives, including the ever-changing guidelines, rules and regulations for search.
Plus, the community-based approach with contributed articles written by marketing thought leaders from around the industry leads to a wide range of perspectives.
Extra credit for: The regular webinars, live discussions and tutorials about SEO, content, mobile, PPC and social media.
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Insights to help marketers discover how to best use social media marketing to connect with customers, generate awareness and increase sales.
Go for the: In-depth, step-by-step guides on strategies, content calendars and more to stay ahead in the social media game.
Stay for the: Advice on social media platforms like YouTube, Facebook, Twitter, Pinterest, Instagram, TikTok and more, including what’s working right now. The insight shared helps marketers formulate effective social media strategies on different channels. Posts include the latest social media updates and news, along with case studies, podcasts, interviews with experts and reviews of the latest industry research.
Extra credit for: The annual industry report on the major social platforms that dives into what the best marketers are doing and planning each year, with innovative ideas and the latest trends.
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In the fast-paced world of digital marketing, changes and updates are never-ending.
Stay informed by adding one or more of these blogs to your inbox to be sure you’re prepared for whatever is next. As a bonus, consider adding the Kuno Creative blog to your reading list as well, where we cover our latest insights on inbound marketing!
