Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

eCommerce 125

eCommerce Retail Digital Marketing Advertising 125

Martech

JANUARY 2, 2024

Product marketing and strategy. Digital marketing and ecommerce. Event marketing and PR. The pillars include: Content creation and management. Data analysis and insights. Customer engagement and experience. Campaign optimization and management.

PR 136

PR User-Generated Fashion Marketers 136

Martech

JULY 8, 2022

An architect at a large global firm had selected a well-known headless WCM vendor for a product marketing team’s public website. Some are surely headless; e.g., sending marketing content to your ecommerce platform. Get the daily newsletter digital marketers rely on. Want an anecdote? The future is hybrid.

Management 124

Management Thought Leadership eCommerce Digital Marketing 124

Martech

JUNE 20, 2024

This helps] make sense of the pipeline [marketing] is driving and the revenue it’s driving, and connect that back to marketing channels, content and touchpoints so you know programs to feed and those to back off of.” “If you think about marketing automation and the workflow, who else needs to be involved?”

CRM 108

CRM eCommerce New Technology Marketing Automation Platform 108

Hootsuite

MAY 25, 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers.

Price 142

Price eCommerce User-Generated Advertising 142

Martech

DECEMBER 28, 2021

Overall, brands have achieved a high return on investment in their personalization spend, but the e-commerce and digital marketing stack has grown very complex, which has led to disparate data sources that threaten the effectiveness of delivering personalized experiences,” said O’Connor. “As

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Many Chat

APRIL 1, 2022

Instagram Summit is the brainchild of the world’s leading Chat Marketing platform, ManyChat. Instagram Summit is designed to help social media marketers, influencers, content creators, and eCommerce brands rapidly improve their Instagram marketing strategies. Business Coach & Digital Marketing Strategist.

eCommerce 98

eCommerce Social Media Marketing Digital Marketing Place 98

Scoop.it!

SEPTEMBER 7, 2022

For instance, if you have an online shop and you want to grow your email list, you should focus on ecommerce lead magnets. If you are selling products online, you should consider creating content for navigational intent. Marketers love video because it is a great way to supercharge your funnel , especially on the top levels.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. eCommerce Planning Kit. This kit includes a marketing plan that guides you through market research, target market, channels and vendors, and more.

Marketers 145

Marketers Marketing Key Performance Indicator SEO 145

Digital Marketer

OCTOBER 27, 2022

Unfortunately, small (ecommerce) stores are frequently caught flat-footed. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Click Here.

SEO 78

SEO Transform eCommerce Marketers 78

Neil Patel

NOVEMBER 4, 2020

No doubt, there are hundreds, if not thousands of Amazon marketing companies. And online, you’ll find dozens of domains, listing digital marketing companies and consultants on their ranks of top Amazon marketing agencies. Marketing on Amazon has its best practices, dos and don’ts. The only problem?

Shoppers 145

Shoppers Marketers Marketing Transform 145

Welcome Software

AUGUST 14, 2024

In an insightful conversation, Marco Mazzoni, Director of Technology and Digital Marketing at Dovetail Furniture sat down with Anthony Aiosa, VP of Product Marketing at Optimizely, to discuss Dovetail's innovative strategies, the use of Optimizely's CMS, Commerce Connect and PIM solutions, and their future goals.

Transform 40

Transform Retail eCommerce Digital Marketing 40

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products.

Product 59

Product eCommerce eBook Shipping 59

Exposure Ninja

FEBRUARY 6, 2023

Don’t be fooled, it isn’t just your in-house or outsourced marketing budget that needs a rethink. A marketing budget will include all your marketing expenditures and investments. Like most things in life, this requires a delicate balance: Overspend on your marketing, and you’d be eating up too much of your revenue.

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Search Engine Land

JANUARY 7, 2023

2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. 2010: Ecommerce Usability Showdown: Affiliate VS. Merchants by Gab Goldenberg. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. by Andy Atkins-Krüger.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Sachs Marketing Group

SEPTEMBER 14, 2023

You can optimize Google Shopping Ads by meticulously working on your product feed, structuring your campaigns effectively, implementing bid adjustments, and conducting A/B tests. If you run an ecommerce business, you already know the importance of online advertising and strategic PPC management. Sachs Marketing Group can help!

eCommerce 52

eCommerce Fashion Management Retail 52

Welcome Software

MARCH 15, 2022

Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce? Size: Enterprise & Mid-Market?

Transform 52

Transform Marketers Marketing CMO 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. If your customer service isn’t tops, this will affect how users view your product. With this information in hand, you can design SaaS digital marketing campaigns around each channel.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Digital Marketer

SEPTEMBER 30, 2022

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Click Here.

Shoppers 72

Shoppers User-Generated Price Product 72

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). A paid advertising campaign will look very different from a SaaS influencer marketing campaign.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

JANUARY 11, 2025

Put simply, price testing is a process where you present different prices to the market in an effort to increase revenue and attract customers. For instance, ecommerce brands commonly use bundle pricing , where you create a discount for customers who buy an assortment of products in a single ordershoppers love a good bundle.

Price 52

Price Retail User-Generated Shoppers 52

Unbounce

JANUARY 11, 2025

Put simply, price testing is a process where you present different prices to the market in an effort to increase revenue and attract customers. For instance, ecommerce brands commonly use bundle pricing , where you create a discount for customers who buy an assortment of products in a single ordershoppers love a good bundle.

Price 52

Price Retail User-Generated Shoppers 52

Unbounce

JANUARY 23, 2025

Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. 17 minute read Landing page optimization Mastering ecommerce conversion rate optimization December 7, 2023. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. 17 minute read Landing page optimization Mastering ecommerce conversion rate optimization December 7, 2023. Landing pages Conversion optimization Digital marketing Lead generation

Price 52

Price User-Generated Shipping eBook 52

The CMO Survey

JANUARY 29, 2019

Amazon, which dominates the United States market with 49% of all ecommerce sales,owns only 5% of total retail spend. Second, ecommerce penetration varies across sectors. TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%).

eCommerce 100

eCommerce Transform CMO Retail 100

Unbounce

OCTOBER 20, 2023

Today, a lot of false scarcity tactics on ecommerce landing pages are probably doing more harm than good for people’s conversion rates.) Even though the web has evolved a lot since 2010 (or 1995), the standards for good digital marketing remain quite low. A lot of companies have grown very big thanks to smart online marketing.

Whitepaper 105

Whitepaper eBook Promotion Communications 105