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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. Place: Prime real estate in high-traffic areas Promotion: Golden arches + ads everywhere The result?

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How to market your brand to budget-conscious prospects

Hubspot Marketing

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. With websites serving as virtual storefronts, I think it’s essential that this valuable real estate is optimized for success.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. Conclusion.

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How to Create and Use Facebook Polls

Neil Patel

With 250 million people using Stories every day and it’s prime real estate on users’ News Feeds, creating a poll is an invaluable (and fun!) With 500 million people on Facebook watching videos every day, you can’t go wrong with adding video content to your marketing mix. ” Facebook Story Polls.

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How to Navigate Your Digital Marketing Strategy During Coronavirus

Power Digital Marketing

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever. Smarter Marketing.