Search Engine Land

JULY 5, 2023

As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning. Marketing technology that is below budget but does not meet our needs. Here are some strategies for saying “no” as a digital marketer. Saying “no” is powerful.

Digital Marketing 87

Digital Marketing Marketing Marketers CRM 87

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.

Search Marketers 94

Search Marketers User-Generated Digital Marketing Marketing 94

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. With these features, you can: Discover what different audiences are searching for and engaging with. Get the daily newsletter search marketers rely on.

Digital Marketing 116

Digital Marketing Marketing Strategy Gen Z Food 116

Search Engine Land

JUNE 30, 2023

And at this point, everyone in the digital marketing industry has heard of imposter syndrome. I surveyed over 150 digital marketers online, and 90% of the responses were positive: “Yes, I have experienced imposter syndrome in my digital marketing career.” Get the daily newsletter search marketers rely on.

Digital Marketing 97

Digital Marketing SEO Health Energy 97

Search Engine Land

DECEMBER 31, 2022

Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication of record for all things search and search marketing since launching in 2006. Also on this day.

Search Marketers 97

Search Marketers Marketing Marketers Education 97

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

Search Marketers 127

Search Marketers Marketing Marketers Retail 127

Sachs Marketing Group

JULY 8, 2022

On a large scale, digital marketing has not changed much in 2022. Let’s take a look at some of the most bang-for-your-buck digital marketing trends in 2022. When we say, “maximize profit”, we’re talking about digital marketing trends that translate as directly as possible into more leads, and more sales.

Market Trends 97

Market Trends Digital Marketing eCommerce Marketing 97

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 95

Education Search Marketers SEO Marketing 95

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2019: GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 126

Search Marketers Manufacturing SEO Marketing 126

Search Engine Land

JANUARY 24, 2023

Speculation: The Google Search Results Page With Google Video Ads 2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 129

Search Marketers SEO Marketing Marketers 129

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation. Buckle in, folks!

Search Marketers 107

Search Marketers Advertising Advertisers Marketing 107

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers 99

Search Marketers eCommerce Marketing Marketers 99

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Processing…Please wait.

Digital Marketing 96

Digital Marketing Marketing Marketers Energy 96

Search Engine Land

FEBRUARY 2, 2023

Report: Digital Marketing Budgets To Increase In 2010 2010: 64% planned to increase budgets for search engine optimization, and 51% planned to increase budgets for paid search marketing. Do Search Engines (Google) “Harm Minority Owned Businesses”? wealth rather than merit).

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

JANUARY 7, 2023

Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. An Open Letter to Paid Search Networks. Mobile Search & Other Apps.

Search Marketers 102

Search Marketers Non-Profit Marketing Marketers 102

Search Engine Land

JANUARY 22, 2023

How to set up an AMP test by Stephanie LeVonne 2018: How AI can uncover new insights and drive SEO performance by Jim Yu 2017: SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of by Jeff Eckman & Paul Benson 2017: Attention search marketers: ALL keywords are branded keywords!

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.

Search Marketers 87

Search Marketers Key Performance Indicator User-Generated Marketing 87

Search Engine Land

MARCH 23, 2023

Court: Use Of Trademark In AdWords Copy Is An Infringement 2008: One of the first times the plaintiff won in a case between advertisers over trademarks in search ads. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. The Future of NP Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketing 133

Search Engine Journal

FEBRUARY 8, 2022

Accessibility reviews should be built into all digital marketing strategies. The post A Guide To Automatic Accessibility Solutions For Search Marketers appeared first on Search Engine Journal. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits).

Search Marketers 101

Search Marketers Digital Marketing Marketing Marketers 101

Search Engine Land

DECEMBER 2, 2022

Search marketing continues to be a rapidly evolving space. . There is a great demand for search marketing talent – specifically for people with subject matter expertise. . So what does it mean for search marketing? This is true of chefs, athletes, carpenters, software engineers, and search marketers. .

Search Marketers 96

Search Marketers Marketing Marketers Education 96

Search Engine Roundtable

JANUARY 30, 2023

In part one, we go through Jeff Ferguson's long history in search marketing. Here, in part two, we pick up with him starting his own agency.

Digital Marketing 90

Digital Marketing Marketing Marketers Search Marketers 90

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. Get the daily newsletter search marketers rely on.

Traditional Marketing 127

Traditional Marketing Marketing Marketers Digital Marketing 127

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever. Smarter Marketing.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital.

SEO 114

SEO PR Digital Marketing Search Marketers 114

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 106

Retail Branding User-Generated SEO 106

Search Engine Land

FEBRUARY 22, 2024

The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : Eccel commented: “Spotted this ‘Recently Used’ CTA next to the Performance Max campaign type when setting up a new campaign. Get the daily newsletter search marketers rely on.

Advertising 120

Advertising Advertisers Performance Marketing Digital Marketing 120

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 138

Transform Non-Profit Health SEO 138

Search Engine Land

SEPTEMBER 18, 2023

Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. However, as pointed out by digital marketing expert Greg Finn , this feature could be beneficial for Smart Campaigns. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Advertising 143

Advertising Advertisers Digital Marketing Search Marketers 143

Digital Marketer

SEPTEMBER 11, 2023

So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science. If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed.

Neuromarketing 102

Neuromarketing Digital Marketing Marketing Marketers 102

Search Engine Land

JANUARY 4, 2024

Impact: The affect of the Tracking Protection tool rollout is yet to be determined, however, discussions among digital marketers on X indicate that advertisers are still not ready for the removal of third-party cookies: Problems to watch out for. Get the daily newsletter search marketers rely on.

Advertising 141

Advertising Advertisers SEO Digital Marketing 141

Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Plus, many PPC specialist or digital marketing roles require you to have a Google Ads Certification.

Price 83

Price Advertising Advertisers eCommerce 83

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Search Engine Land

MARCH 27, 2024

Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves. Enhanced personalization: Personalization is crucial in today’s digital landscape. Get the daily newsletter search marketers rely on. See terms.

Marketing 109

Marketing Marketers CRM Digital Marketing 109