Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 102

Direct Mail CRM Marketing Automation Platform Email Marketing 102

Adobe Experience Cloud Blog

OCTOBER 10, 2016

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Traditional direct mail campaigns usually targeted a large number of individuals with the same piece of communication.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Instead, businesses need to invest in a fully agile marketing mix incorporating “difference-making” automation technology and insight-driven communication channels.

Marketing Mix 61

Marketing Mix Direct Mail CMO Marketing Automation Platform 61

Adobe Experience Cloud Blog

JUNE 24, 2015

As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . The Truth About Targeting.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. In contrast, old firms are still sending generically targeted direct mail.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

APRIL 11, 2016

20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. The role of the B2B marketer has shifted from supporting sales to owning a substantial portion of the buyer’s journey.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

DirectMail2.0

FEBRUARY 26, 2024

our sole purpose here in this organization is to make direct mail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make direct mail the most effective form of marketing. There’s a lot of budget that’s being lost to digital marketing.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact? With a good marketing automation platform, we can start looking at our programs the same way Billy looked at his players.

Marketing Automation Platform 113

Marketing Automation Platform Direct Mail Marketing Marketers 113

Adobe Experience Cloud Blog

JUNE 27, 2016

In ABM, since the focus is on a specific set of accounts, marketing efforts are outbound and personalized, tailoring specific content to those targets. Some examples include direct mail, database emails, and calling campaigns. However, there are specific tools that you need to implement and carry out ABM effectively.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. those who watched until the end) to distribute to sales reps.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

through SMS text, email, and even direct mail). Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels: 1. Audience Management.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail. Snapshot: Marketing automation. Click here to download! Product overview.

Marketing Automation Platform 116

Marketing Automation Platform CRM Direct Mail Price 116

Adobe Experience Cloud Blog

DECEMBER 18, 2008

For many years marketers were limited to direct mail and events for lead generation. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Martech

MAY 9, 2023

Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 103

Outbound Marketing Telemarketing B2C Direct Mail 103

Martech

SEPTEMBER 22, 2021

The importance of each of these data management capabilities will depend on a particular organization’s business goals, and whether it has a significant mobile presence, direct mail budget or brick-and-mortar stores and/or agents. Increased marketing efficiency. Third-party systems integration.

Customer 113

Customer Marketing Automation Platform Direct Mail Analytics 113

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. The Cold Hard Facts.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MARCH 7, 2013

Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. But with the real-time capabilities of a marketing automation platform, you can send content at the right time, when the customer can use it. Nobody loves that. It keeps unwanted sales calls away.

Direct Mail 134

Direct Mail Marketing Marketers Marketing Automation Platform 134

Adobe Experience Cloud Blog

MARCH 14, 2016

Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. You can do this through a targeted email campaign or by asking sales to send personal invitations. How will you qualify referred leads?

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91

Martech

APRIL 15, 2022

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. Click here to download! — to targeted accounts.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 121

Marketing Automation Platform CRM Manufacturing B2C 121

Neil Patel

NOVEMBER 10, 2020

Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail.

Direct Mail 145

Direct Mail Entertainment Email Marketing Communications 145