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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing. Drive Consumer Opt-In with Direct Mail Automation.

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires. Direct mail gets noticed.

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Integrated Campaigns | How to Create Online-to-Offline Experiences

Adobe Experience Cloud Blog

Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. .

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CMO Spotlight | Amy Comeau - Emory Healthcare

Set Up

To support the campaign, there was broadcast advertising, paid search, email marketing, direct mail marketing, and more. The results were beyond the team’s expectations, but that is because it was so well thought out and considering the audience’s needs. WATCH THE FULL INTERVIEW TO THE RIGHT.

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The end of marketing or a new beginning? The truth about AI

Martech

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. Thought leadership is still paramount in the form of original and innovative ideas.

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3 Strategies to Create Customer Intimacy at Scale

Adobe Experience Cloud Blog

Send creative, personalized direct mail . A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. People receive so much junk mail, it’s tough to find a way to make anything stand out and become memorable.

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4 Ways to Bridge the Gap Between Online and Offline Marketing

Adobe Experience Cloud Blog

Connect Email and Direct Mail. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. Here are 4 ways you can start closing the gap between offline and online channels for your organization: 1.