Hootsuite

OCTOBER 18, 2024

You might decide that: 50% of content will drive traffic back to your website 25% of content will be curated from other sources 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.) Do you have a good mix of entertaining, or educational content? Is your content providing value?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

SocialPilot

JANUARY 16, 2025

Actionable Strategies for Optimize Website Content for Social Sharing : Create High-Quality Shareable Content : Develop content that provides significant value to your audience, such as in-depth guides, insightful articles, or entertaining media and visuals like images, infographics, or videos. This also increases backlinks.

SEO 116

SEO User-Generated Thought Leadership Branding 116

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Ebooks and Workbooks How it works: Package your expertise, stories, or actionable advice into an ebook or printable workbook. Unlike physical goods, theres no shipping, storage costs, or restocking nightmares.

Product 93

Product eBook Non-Profit Transform 93

Hubspot Marketing

DECEMBER 27, 2024

Read How an Entertainment Strategy Helps You Cut Through the White Noise Lesson 9: Turn negative moments into a chance to show up. Authenticity and entertainment is what gets people's attention Not just that you're using socials as an advertising channel. But the return is worth the effort. Not speaking from experience or anything.)

Fashion 93

Fashion Marketers Marketing Entertainment 93

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Search Engine Land

JULY 26, 2024

Content that entertains and relates to its audience through storytelling. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Blogs are the ultimate way to reach your customers and also influence their perception of your brand.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Exposure Ninja

APRIL 25, 2025

Instead of writing general blog content, we created downloadable resources tailored to their exact audiencelike this VA loans eBook for active-duty military. When integrated properly, these formats don’t just entertain they educate, personalise the experience, and move users closer to conversion.

Content Marketing 52

Content Marketing User-Generated PR Marketers 52

SocialPilot

APRIL 23, 2025

Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise. Create Thought-Leadership Content Thought leadership content helps build your brand’s credibility and position you as a topic expert in the industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. Let me share another example in Caesars Entertainment. Caesars Entertainment is the World’s largest gaming company due in no small part to its commitment to data-driven marketing and customer service.

Customer 77

Customer Transform Entertainment Real Estate 77

Adobe Experience Cloud Blog

NOVEMBER 9, 2017

Thoughtful and exciting e-gift cards are available in virtually every category including holiday favorites—shopping, dining, music, and entertainment. You can even attach targeted content like eBooks to your e-gifts. And it is possible to buy e-gift cards such as Panera and iTunes for as little as $5.

Logistics 267

Logistics Shipping Thought Leadership Marketers 267

Animalz blog

JUNE 3, 2025

Heike Young [00:31:29]: Like, I’m not trying to purely just, you know, entertain you for absolutely no business value for you, no career growth value for you whatsoever. Like, hopefully, you will leave, a tiny bit, a tiny bit more informed about something, but also entertained. It’s, like, the main link on my LinkedIn page.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Adobe Experience Cloud Blog

JULY 17, 2015

To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.

Transform 134

Transform Customer Acquisition Inbound Marketing eBook 134

Adobe Experience Cloud Blog

JUNE 19, 2015

Facebook is an ideal place for fun, visual, and entertaining content that lends itself nicely to a user’s newsfeed. Overall, your tweets should contain a mix of content that ranges from educational to entertaining. Brands should beware of posting updates that are too sales-oriented, pushy, or boring.

eBook 134

eBook Branding Thought Leadership Real Estate 134

Adobe Experience Cloud Blog

MARCH 15, 2016

Fans support the teams with their dollars, their enthusiasm, and advocacy while teams support their fans with information and exclusive benefits, not to mention entertainment. Teams and fans rely on each other with a virtuous cycle of give and get.

eBook 91

eBook Thought Leadership Customer Journey CMO 91

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! These kinds of videos are also good for entertaining your prospects and pulling them in — the “Will It Blend?” Create how-to and styling videos.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 5, 2014

Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. You know your audience, and you build a story that relates directly to them, preventing them from closing your ebook or leaving your webinar.

Content Marketing 134

Content Marketing eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

JULY 11, 2012

As you plan out the cadence of emails you’ll send to prospects, try scheduling four educational or entertaining emails mixed with one “soft promotion” (e.g. eBook] Email Marketing vs Marketing Automation in Complex Buying Processes. eBook] Master your Marketing Programs – The Definitive Guide to Marketing Metrics.

eBook 133

eBook Entertainment Education Promotion 133

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. For example, let’s say you have an ebook you want more people to read. An infographic could be a great way to attract, inform, and entertain visitors. Interactive ebooks. Calculators.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hubspot Marketing

APRIL 9, 2019

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

Entertainment 145

Entertainment Inbound Marketing eBook Marketers 145

Hubspot Marketing

JUNE 7, 2022

you’ll create articles, infographics, and eBooks that build an engaged audience. Throughout your journey to grow our brand’s audience and reach, you’ll be responsible for: Sculpting informative, entertaining, digestible articles that audiences can’t stop reading. Here's how our fictional organization, Security Software Co.,

eBook 145

eBook Food Entertainment eCommerce 145

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Video at the early stage of the funnel should entertain or entice your viewers to want to learn more from you. Remember, you’re making your first impression with these buyers, so make your videos entertaining and attention-grabbing. Think : Entertain & Entice. Cheat Sheet for Top-of-the-Funnel-Video Strategy.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

AUGUST 15, 2013

You have to go the extra step to create content that truly helps your audience by being helpful, or entertaining or inspiring. So if you are looking for practical advice from some of the top minds in content marketing, check out the ebook. So check out the ebook and let me know what you think in the comments below. Robert_Rose.

Content Marketing 104

Content Marketing eBook Marketers Marketing 104

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Videos: With 84% of consumers persuaded by video, it’s an effective medium to grab your lead’s attention through entertainment. Modern consumers are digital piranhas. Stage 2: Interest.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Marketing Insider Group

MAY 3, 2021

From eBooks to video to social media posts, you are creating a narrative. Some of the best B2B content is imaginative and even entertaining. They’ll respect that you have expertise and are coming from a place of offering insights. Make Your Audience the Star. Content marketing is really storytelling in a more strategic way.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

Entertain them a bit, and then tie it back to something useful. For more information and details around how we use social media for inbound marketing, check out our brand new ebook How to Optimize Social Media for Lead Generation. Sponsored stories and promoted posts get your content into the newsfeed and make it easy to share.

Inbound Marketing 134

Inbound Marketing B2C eBook User-Generated 134

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. How was your coffee?” We saw the highest click-through rate of all email campaigns.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. Market affiliate products.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

To compete, content writers need to do more than cut the crap and up the quality – at this point, we all know that if our content is going to win the trust and love of our future customers, it absolutely must be well-written, entertaining, and useful. Blogs can become eBooks, eBooks can become infographics, infographics can become slidedecks.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

JULY 21, 2014

All in all, the experience of interacting with this app was both entertaining and valuable to me. whitepapers, ebooks, blogs) is passive. There are only so many ways to present a whitepaper or ebook, but designing interactive content is akin to creating a mobile app, or a piece of web software. Consuming text-based content (e.g.

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Hubspot Marketing

JANUARY 20, 2023

Training can come in the form of ebooks, blog posts, or webinars. Compile an ebook of relevant information. Estimated cost: $500 An ebook is another content marketing idea for generating leads. Look at ebooks that are impressive and take notes of what’s inspiring about them.

eBook 144

eBook CRM User-Generated Marketers 144

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Lynton Web

MARCH 9, 2023

Tailored content can include: Ebooks and other gated content: Each ebook, guide, or downloadable content can solve a common problem or address a recurring question found within each persona. Add another layer of specificity to your marketing messages by researching and using keywords each persona may search for on Google.

eBook 119

eBook Inbound Marketing Entertainment Marketers 119

Adobe Experience Cloud Blog

DECEMBER 1, 2014

At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. In fact, a good infographic can be upwards of $4,000—the same amount you might pay for an ebook design.

Thought Leadership 134

Thought Leadership PR eBook Marketing Mix 134